A. Summer Marketing: The fifth wave of online business

This second edition of American specialists in the field of e-commerce and E. Sumner G. Duncan. Despite the fact that since the first edition in 1999, e-business has made significant steps in its development, the main directions of development are preserved, and the book has not lost its relevance. The rapid growth of the Internet industry and increasing its integration into all areas of business affected, and a significant part of Russian business managers and professionals. A competent teaching aids at the same time to write accessible to the average reader understand the language, practically added. The necessary insight to the origins, succinctly presented data along with concise and clear systematic presentation of information - not all the advantages of the book "Marketing: The fifth wave."
By the way, is to make a small comment on the "wave theory" in marketing. The authors of the first chapter ("Marketing: Cause and Effect") provides a classification of these "waves" since the Middle Ages. Keep in mind that within each of these five marketing "makrovoln" to distinguish between their "microwave." So MLM or Network Marketing (MLM) - the fourth wave of marketing - he is now out for its fourth wave. A "fifth wave" of marketing - e-commerce - predict an early exit on her own (internal), the third wave. This 'matryoshka' with nested classification conceals the waves for some "gotcha", resulting in misinterpretation and error.
Besides it is necessary to listen to the authors of this book, rightly notes that each successive wave is not in any way does not cancel the previous one, and incorporates achievements of previous "eras" of marketing. And the relationship of these "ages" felt very clearly. And that's why, when I as a specialist of the "fourth wave" - \u200b\u200bMLM - was asked to write the foreword to this book, I have long pondered. (Moreover, according to our information, it networkers, or MLM-Distributors, showed the greatest interest to the first edition of the book) to whom the .tak primarily addressed this issue?
Executives and managers of enterprises, leaders of companies and firms to bet your business on modern technology, will find a lot of useful information, and perhaps tips and precautions that will have a real help in their case.
Beginners learn the basics of e-commerce can make several steps forward in this interesting business area.
Those who are undecided than they can help Internet-based technologies, and is willing to keep abreast of current trends in business, possibly to make a number of useful discoveries.
In short, the "fifth wave" - \u200b\u200bthis is a book for those who are in the business does not stand still. Keep pace with the times!