ADVERTISING ON SCIENCE. Claude Hopkins + BONUS

This fundamental work of genius of advertising will give you the basic knowledge in advertising.

Reading this book, unwittingly begin to understand that all the books on advertising, which you have read before, it is based on the work of Claude Hopkins.

The book outlines in a comprehensible form the foundations do not know that any entrepreneur loses a significant share of the profits.

Here are just a small part of what you'll learn from the book: How important to have the information, why it is important to test the company to come up with a name for your business, How to do a full explanation in the advertisement, and much drkgoe. Download now, and I can assure you that you will not regret. Quote from the book: Remember that all the people to whom you refer - the same selfish, like you and me. Keep this in mind constantly. They do not care about your interests, your profits. They want to make his own favor. If you miss this fact in mind, you will make a common mistake that can cost an advertiser cheap. For each advertising text is: "Buy my product! Give me the preference! Pay me!" The call is not the most attractive.

Good advertising anybody about anything not ask. Asking useless. It often does not specify the price of the goods, says nothing about the point of sale. She is a favor. It tells the necessary information. It lists the winning side of the product. It offers samples, discounts, free items, and then try to return or pay for, so, to negate any risk to the buyer.

Sometimes such advertising looks like pure altruism. But it is based on a knowledge of human nature. Master's advertising know how to bring a man to buy.

This again is not nothing like the ability to sell. A good salesman does not scream. He does not say: "Buy!" It outlines the advantages and benefits to the buyer a favor, which he does, as long as he himself does not consider the purchase of a foregone conclusion. The volume of 0.7 MB (708 KB)