Economy pharmacy organization (K / P 1 on 2)

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Uploaded: 02.07.2013
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Theme 2.
ACT basic economic law and consumer behavior in the pharmaceutical market.
1. The customer needs for a particular product, in terms of money - is:
a. demand
b. the quantity demanded
c. proposal
d. the value of offer

2. The amount of this product that the buyer (consumer) wishes, ready and have a cash option purchased for a period of time at certain prices - is:
a. demand
b. the quantity demanded
c. proposal
d. the value of offer

3. The ability and desire of the seller (manufacturer) to provide their items for sale on the market at fixed prices - is:
a. demand
b. the quantity demanded
c. proposal
d. the value of offer

4. The number of products (goods and services) that the seller (MANUFACTURERS) may offer for sale on the market during a period of time at certain prices - is:
a. demand
b. the quantity demanded
c. proposal
d. the value of offer

5 of the following statements is true SELECT:
a. With other factors constant quantity demanded decreases as the price of goods, and vice versa
b. With other factors constant quantity demanded increases as the price of goods, and vice versa
c. Between the value of demand and price has an inverse proportional relationship
d. Between the value of the demand and the price there directly proportional relationship

6. The non-price factors affecting demand are:
a. The share of consumer budget allocated to this product
b. The extent of the need for product
c. Consumer income
d. Consumer expectations
e. Availability of substitute products
f. Consumer preferences
g. Prices for products associated
h. The number of consumers in the market
i. Time to adapt to changes in price

7. Factors affecting the demand slopes are:
a. The share of consumer budget allocated to this product
b. The extent of the need for product
c. Consumer income
d. Consumer expectations
e. Availability of substitute products
f. Consumer preferences
g. Prices for products associated
h. The number of consumers in the market
i. Time to adapt to changes in price

8. The graph illustrates:
a. the state of market equilibrium,
b. the dependence of demand on price,
c. the dependence of the price proposals

9. The chart illustrates:
a. the state of market equilibrium,
b. the dependence of demand on price,
c. the dependence of the price proposals

10. The graph illustrates:
a. the state of market equilibrium,
b. the dependence of demand on price,
c. the dependence of the price proposals

11. RATIO price elasticity of demand indicates:
a. how much the quantity demanded% change at change of consumer income by 1%
b. % change how much the quantity demanded when the price changes by 1%
c. how much the quantity demanded% change in the commodity and when changing the prices of goods in the 1%

12. INCOME ELASTICITY RATIO SHOWS:
13. Coefficient of cross elasticity SHOWS:
14. The graph illustrates:
15. The graph illustrates:
16. The graph illustrates:
17. The graph illustrates:
18. FIND SATISFACTION:
19. The law of supply states:
20. Non-price determinants of supply MODIFY:
21. Among the most important non-price determinants proposals relate
22. LAWS consumer behavior in the pharmaceutical market is determined
23. lowering the price buyers purchase additional units of the same product, without denying the acquisition of alternative - is:
24. from a certain point of an additional unit reduces product brings CONSUMER SATISFACTION extension - is:
25. at reduced rates for specific goods buyers seek acquire more of this product, jointly with the similar but more expensive - is:
26. The position and inclination of the indifference curve is determined by:
27. Consumer Equilibrium in the indifference maps - is:

Additional information

Situational problems.
TASK 1.
Pharmacy insulin comes in limited quantities, and vitamins in a large assortment. Prices for the year increased significantly and the insulin and vitamins. The graphic dependence of demand for data from the LP prices are as follows:
Choose the correct answer:

TASK 2.
Analyze the demand curves and draw a conclusion about the reasons for changes in consumption of drugs A, B, C. All products belong to the same pharmacotherapeutic group.
Choose the correct answer:

TASK 3.
Analyze charts and pick the correct answer:

GOAL 4.
Director of Pharmacy has been active in the study of public demand for individual LP, analyzes consumer behavior motivation. In the medical literature there was a lot of information about the expansion of spectrum Trichopolum about negative phenomena in the excessive use of imported aspirin. Pharmacy got stugeron at a price significantly lower than previously. Based on these data, graphs were constructed in demand:
Select the correct theoretical basis of consumer behavior and the results of the pharmacy customers charting:

GOAL 5.
Pharmacy received LP: nitroglycerin, sustak forte, biomitsin, festal, stugeron, vitamins B1 and B12, multivitamins, calendula tincture. The prices of these LP increased on average by 40%, demand increased by 30%. Economist pharmacy calculated coefficient of price elasticity of demand for the PL (30/40 = 0.75).
Select just the pharmacy director comments about the actions of an economist:
1. The coefficient of price elasticity suggests that the demand for all LP are not flexible
2. There was no sense to calculate the coefficient of price elasticity, since with an increase in demand for all price increases LP
3. On the dependence of demand on the price of each LP affect different factors of price elasticity. The average coefficient of elasticity has no semantic meaning
4. Calculation of the price elasticity is not made correctly. Requires this calculation: 40/30 = 1.33. Elastic Demand.

Practical tasks
TASK 1. Calculate the rate of price elasticity of demand, give an explanation to the result.
Consider the data presented in Table 1.
Table 1.
Performance indicators of changes in the actual values

TASK 2. Calculate the rate of price elasticity of demand, give an explanation to the result. Draw the graphs showing the change in the demand curve CHANGE IN PRICES actual value.
Consider the data presented in Table 2.1.
Table 2.1.
The time period Actual values
options
A drug (option 1) The preparation (option 2) preparation C (option 3)
Price Qty Price Qty Price Qty
I period 50 2.52 0.31 1.5 100 80
II period 6.08 48 0.57 50 2.7 40
III between 40 0.92 8.1 60 3.2 40
IV period 10.5 35 1.65 20 4.2 15

TASK 3. Calculate the elasticity of supply of the price to give an explanation to the result. Affect the graph of the effect of price changes on quantity supplied.
Consider the data presented in Table 3.

TASK 4. Calculate the rate of price elasticity of the LP. To give an explanation of the results. Draw the graphs showing the change in the quantity demanded when the price changes.
Consider the data presented in Table 4.

5. REFERENCE to determine the effect on supply and demand state intervention in the regulation of market prices.
Table 5 shows the price of the drug «Y» and data on demand and offer in the pharmaceutical market. Build the supply and demand curves, determine the equilibrium point.

TASK 6. Calculate the rate of cross-elasticity of demand. Determine the type CONNECTED GOODS (interchangeable, complementary or independent).
Consider the data presented in Table 6.
Table 6.

JOB 7. Calculate the rate of income elasticity of demand. Draw conclusions about the product category.
Consider the data in Table 7.

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