Контрольная по английскому. Вариант 5

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Uploaded: 25.07.2014
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Вариант 5
Task 1
Прочтите и переведите письменно на русский язык правила составления сопроводительных писем по продажам. Составьте свое письмо по аналогии с приведенным письмом в примере.
Actually, all letters are sales letters in business. You are selling a service or product as well as your image as a business.
These letters intend to initiate or close a sale. The broad categories follow:
• Request for Appointment
• Prospect Lead
• Sales Letter to Client
• Letter of Introduction
• Follow-Up on Letter Sent
• Delinquent Reply
• Extremely Delinquent Reply
• Requesting Customer’s Assistance
• Sales Follow-Up
• Confirming Sales Order
• Reminder That a Sale Is About to End
• Announcing a Sales Campaign, Promotion or Incentive Program
• Announcing a Sales Campaign to Preferred Customers
• Announcing New Products to a Select Group of Customers
• Announcing a Price Increase
• Transmittal Letters
Step-by-Step Guide
Sales and promotional letters are used by salespeople to set up or confirm appointments, announce sales promotions, congratulate salespeople on their successes and introduce new salespeople to their clients. The letter itself is a sales tool. These letters are often more creative in content and composition than other kinds of letters.

Step 1: The first part of the letter states your purpose. Depending on the reason for writing the letter, this may vary from requesting an appointment to introducing a new salesperson. Your purpose is to stimulate the reader’s interest. Identify the benefit to your recipient.

Step 2: The second part of the letter gives details or background information. This is the persuasive part of the letter. If you are making a request, then this part would give the reason for the request. For example, in a request for an appointment, the second part would set up the time for the appointment, provide the telephone number where you can be reached and state the location of the appointment. If you are introducing a new salesperson, this part would give his background.

Step 3: The last part of the letter acts as a statement of desired action and as a summary reminding the recipient of the letter’s general nature. In many sales and promotional letters, this is a thank you; in others it is a restatement of what has been said previously. It may also be used to summarize the details of an appointment. Many sales letters include a handwritten postscript to emphasize urgency or a benefit.
Note: At the end of this chapter is a checklist to use when you write a sales and promotional letter.

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