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RFEI final exam 50 International Marketing Issues.
Uploaded: 27.12.2011
Content: 11227114746213.doc 62 kB
Product description
1 What companies are multinational?
a) with subsidiaries in two or more
countries;
b) with the state of more than 1 000 employees;
c) boils products abroad;
d) have a staff of employees of different
nationalities.
2 What is the purpose of international marketing?
a) expansion of the company to foreign markets;
b) the company's development plan;
c) international agreements;
d) obtaining profits.
3 Which of the motives of export
activity is "reactive"?
a) profits and growth;
b) competitive pressures;
c) economies of scale;
d) ambitions and aspirations.
48 What distinguishes TNK compared to other
companies?
a) the division of markets between the branches;
b) the central support;
c) separation from the national soil;
d) all of the above.
49 Which companies are able to more quickly and
to respond flexibly to external changes?
a) large;
b) small;
c) TNC;
g) government.
50 The most effective protection against
the competition is:
a) Hedging;
b) segmentation;
c) licensing;
g) insurance.
Additional information
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