Serious creative thinking

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Serious creative thinking



The book has absorbed all the ideas that promoted its author last third of the XX century, and became a reference for a holistic businessman feels the need to deal creatively.

Dr. Edward de Bono is widely known throughout the world as one of the leading authorities in the field of direct teaching creative thinking. Edward de Bono - the creator of the concept of "original thinking." This term took place in the official English and submitted to the Oxford English Dictionary. In addition, Dr. de Bono is the author of the words "missile defense" means a signal on the nomination of provocative ideas. The method of lateral thinking - a systematic approach to creative thinking by using formal methods. The effect of these methods is based directly on the properties of the human brain.

In 1969, in his book "The mechanism of the mind," Dr. de Bono for the first time suggested that the neural networks of the brain related to self-organizing systems. Today these ideas are central to the theory of thinking. In this book, Dr. de Bono summarizes his twenty-five years experience in direct teaching creative thinking. The book also includes material never before published.
Addressed to a wider audience.

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