1.Rynok - an objective basis for marketing: objectives, principles

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1.Rynok - an objective basis for marketing: objectives, principles, functions.
2.Tsenovaya policies in marketing.
3.Spetsifika market in Russia in view of the crisis (advantages, disadvantages)
4. The system of distribution.
5.Mehanizm demand management, his qualifying signs.
6.Urovni channel distribution and efficiency.
7.Pokazateli assessment conjuncture of the commodity market.
8.Suschnost direct form of wholesale sales of goods.
9.Sotsialno-economic essence of marketing in the conditions of crisis.
10.Optovaya sale of goods through intermediaries. The specifics of the network of trade.
11.Evolyutsiya marketing concepts.
12.Osobennosti retailing network - advantages, disadvantages.
13.Tseli, objectives and principles of marketing.
14.Kontseptualnaya model of marketing management - its main units.
15.Funktsii marketing.
16.Urovni marketing management.
17.Soderzhanie modern marketing concept.
18.Strategichesky marketing.
19.Informatsionnoe support of research in marketing.
20.Tipy organizational structures of marketing management: principles of construction.
21.Formy and methods of marketing research.
22.Kontrolling marketing system.
23.Ponyatie marketing environment.
24. Marketing planning.
25.Priznaki and segmentation criteria.
26.Plan entry into a new segment sales.
27.Strategiya positioning. Kvalimetricheskoj assessment methods Positioning - Positioning card, sociogram.
28.Izuchenie consumers in the market B2B, B2C.
29.Obschaya characteristic of the goods.
30.Integralnye marketing communications.
31.Soderzhanie mainframes commodity policy of the organization.
32.Suschnost and means of dissemination of advertising.
33.Tovarny sign and its essence.
34.Organizatsiya trade fair and exhibition business.
35.Kontseptsiya product life cycle.
36.Svyazi public as one of the elements of marketing communications.
37.Osnovnye stages of developing a new product.
38.Spetsifika marketing services. Classification attributes of services.
39.Integralny index assessing the competitiveness of the goods.
40.Ponyatie loyalty and main areas of sales promotion, sales force members a network of trade.
41.Mesto service in commodity policy.
42.Marketing intellectual product.
43.Vidy marketing.
44.Kontseptsiya nonprofit marketing.
45.Upakovka and labeling marketing system.
46.Osnovnye components of social and corporate responsibility for the results of marketing activities.
47.Marketingovye research.
48.Suschnost marketing communications.
49.Vidy marketing.
50.Sistema distribution, distribution channels.
51.Svyazi public, the principles of the organization.
52.Taktika marketing.
53.Otsenka effectiveness of marketing activities.
54.Informatsionnaya provision of marketing communications.
55.Upravlenie marketing at the company.
56.Kontseptsiya new product

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Cheat Sheet for the exam Marketing

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