10 Improvement of marketing activities

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Uploaded: 21.06.2010
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Improving marketing activities Euroset

Introduction 3

1. The theoretical part 5

1.1. The concept of "Marketing Management" and marketing activities. 5

1.2. Organization of marketing activities. 9

1.3. Marketing planning. 14

1.4. Marketing audit and its features. 19

1.5. The specifics of the organization of marketing activities in the field of mobile technology 22

2. Analytical part 24

2.1. Analysis of market of mobile equipment 24

2.2. General characteristics of Euroset 27

2.3. Analysis of technical and economic indicators of the company Euroset 29

2.4. Analysis of marketing management. 31

2.5. Analysis of the marketing activities of the enterprise. 33

2.6. Analysis of consumers Euroset. Formation

customer base. 38

2.7. Analysis of competitors. 43

2.8. Analysis of the partners of the enterprise. 47

2.9. Conclusions on the analytical part. 51

3. The design of the 52

3.1. Measures to improve marketing management in the company Euroset 52

3.2. Measures to improve product policy. 53

3.3. Measures to improve the pricing policy. 54

3.4. Measures to improve advertising. 55

3.5. Measures to improve sales policy. 56

3.6. Events for the formation of competitive advantage. 59

Conclusion. 61

Bibliographic list. 62

Additional information

Volume, p. 63 2008

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