101 welcome to make business more efficient (Handbook businessman) TIMOTHY FOSTER

This book is for those who choose to move business forward. It helps you review the techniques that you use now, and will prompt new directions. This is - an interactive tutorial strategies and tactics for successful business development.

The book includes:
o 10 receptions cause credibility.
o 12 tricks to learn to understand their customers.
o 13 receptions to climb the ladder of success in the trade.
o 19 receptions raising
professional skills in the design business.
o 7 receptions analysis of existing business.
o 12 receptions as a nudge event.
o 9 receptions check
you have to play its role.
o 19 tricks to get customers to spend more.

Many avid contenders. "Competition comes in such subtle forms, such as:
"
- Price,
- Service
- Quality,
- Speed \u200b\u200bof delivery,
- Uniqueness,
- Work experience,
- Knowledge,
- Contacts,
- Resources
- Recognized brand
- Innovation,
-?
-?

Why someone should choose you? Look at yourself through the eyes of the customer.

Define your competitive advantage
I will share with you an example of excellent service. Recently I needed to repair my car exhaust system. I looked in the book and called the company called "Mr. Exhaust", and I told them a list of services and prices. They worked seven days a week. I decided to use their services.
When I arrived, I was invited to sit on the comfortable terrace, saying he would have to wait 15 minutes until they could see my car. There was a coffee maker, sold the food was
TV, newspapers were. From the window of the terrace 'it was visible the entire working area.
After 20 minutes, I drove my car and put on the platform. The mechanic checked her and invited me to see. I explained what the problem is, what works and what does not. It became clear that it would take to do so. I called the price - it corresponded to what I heard on the phone - and said that the work will take an hour. I said that an hour will come.
When I returned an hour later, the car was still standing on the platform, and it worked. Ten minutes later she was ready, and I offered to pay the bill.
Taking charge, they handed me a manila folder in which I found a notebook, a pen with the inscription "Mr. Exhaust", and by the guarantee, as well as a set of labels for my children to glue them on the toy cars (of course, each adorned mark "Mr. Exhaust "!).
Despite the fact that the repair took a little longer than expected, I left with a good feeling and my car has become a lot less noise.
How this you?