22 Laws of Marketing

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Uploaded: 12.10.2008
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D.TRAUT. "22 Immutable Laws of Marketing"
Break them at your own risk
Billions of dollars have been spent in vain on marketing programs that previously were doomed to fail, regardless of how they were clever and brilliant, or how well they are funded.
Many managers believe that a well-designed, well-made and well financed by a marketing program necessarily work, but this is not always true. No need to go far for examples - just look at IBM, General Motors and Sears, Roebuck ...

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