47 The role of PR-technologies in crisis management

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The role of PR-technologies in crisis management


Contents


Введение……………………………………………………………….………….3
Chapter 1. The concept of PR - technologies and basic approaches to addressing ... ..4
1.1 The crisis of the nature and content of ................... ................................. .4
1.2. Causes and consequences of crises ........................... ... 5
1.3. Varieties crisis ............................................................ .6
1.4. The crises in the development of the organization ................................................ .10
Chapter 2. Crisis PR as part of crisis management .... ... ..15
1.1. Corporate PR, types and goals ................................................ ..15
1.2. Crisis PR business ...................................................... 19
Chapter 3. PR-technologies in crisis management ........................... ..28
2.1. Technology crisis management ................................. 28
2.2. Basic principles of PR in crisis .............................. ..33
Заключение……………………………………………………………………….37
References ........................................................................ 38

Introduction


Anti-crisis PR-technology - the phrase is not yet familiar to our ear. Meanwhile, this trend in public relations - one of the most popular in the West. The fact that domestic companies are in dire need of crisis public relations, obviously. It is enough to watch the news or read the newspapers - around solid crises. Considering the active development of the country in the field of public relations surge of interest in the anti-crisis PR will follow us in the near future. For example, in Russia, especially in Moscow, PR crisis management is in high demand.
In short the whole philosophy of the crisis public relations can be expressed in one sentence: to solve the problems you need to prepare well before they started.


Closing


Tasks antikrisnogo pr are an integral part of crisis management. In a crisis situation, regardless of the scale of the crisis and its nature, the main function antikrisnogo pr are in the information service of the program out of the crisis: maintaining the "inside" of the corporation a high level of corporate spirit, the will to win, sure of success, as well as providing support "from the outside "- from the media, government officials, political and business circles, consumer goods (services), etc.
Of course, the basis antikrisnogo pr is a strategy of crisis management. Yet the success of overcoming the crisis depends not only on the actions of corporate management (enterprise). But also the preservation of the consumers of goods (services) motivation to buy them, despite, for example, due to the general financial and economic crisis, the price increase. When the financial crisis, fraught with panic - the degree of conviction of depositors allegiance anti-crisis strategy that not only are they not in a hurry to withdraw their deposits, but also were willing to additional investments. And, of course, a large (sometimes decisive) extent on the assessment of the effectiveness of the program by the authorities to overcome the effects of the crisis and the proposed corporation forms of interaction.
"Outside forces" must develop a strategy to support the recovery from the crisis. Therefore antikrisny pr is one of the most important levers for overcoming the crisis, along with the economic, financial, legal and other levers and necessary complement to the actual crisis management.


References

1. Aleshin IV Public relations managers and marketers. - M .: GNOME-PRESS 2007
2. N. Arkhipov, VV Kul'ba Management in emergency situations: Textbook. M .: Ross. gov't. humanity. University Press, 2004
3. Barquero Cabrero Kh.D. Public relations in the world of finance. The key to success. M .: Case 2007
4. Lebedev TY Public relations. Corporate and p

Additional information

Volume, p. 38 Year of 2010

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