90 questions. Gosy. 2015. Management of the organizatio

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Uploaded: 17.06.2015
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90 questions briefly and deployed without water. 2015.
Marketing
1. The concept of the essence of marketing. The goals, objectives, functions and principles of marketing. Concepts of marketing management.
2. Marketing research and marketing information in Marketing Management. Objectives and structure of the marketing information system of the organization.
3. Organization of marketing at the company. Developing marketing budget. Control of marketing.
4. Among the marketing. Analysis of external and internal environment. The order of the SWOT-analysis and PEST-analysis.
5. The concept of the range. Management of a variety of goods and services. Formation of the product policy of the enterprise. The development and market introduction of new products.
6. Pricing policy organization. Factors determining the effectiveness of pricing policies. Pricing methods. The order of formation of price policy.
7. Methods of distribution and their characteristics. The concept of distribution channel. Management of sales channels of the enterprise. Formation of the sales policy of the enterprise.
8. The essence of marketing communications complex enterprise. Formation of communication policy of the organization.
9. Competitive analysis as a tool for strategic marketing. Factors affecting the strength of competition. The concept of strategic groups of competitors. The competitive market map.
10. The segmentation of the consumer market as a tool for operational marketing. Objectives, milestones and benefits of segmentation. Characteristic signs of segmentation.
Logistics
11. Conceptual positions and functions of logistics.
12. The essence of the problem, and procurement logistics.
13. The concept of industrial logistics: the problem, the purpose of the participants.
14. Influence of working conditions in the enterprise to solve the problem «Make-or-Buy Problem» (task "make or buy").
15. Traditional and logistics concept of the organization of production.
16. The effectiveness of the logistical approach to management of material flow in production.

Additional information

1. Name and describe the methods of solving the problem of optimizing the location of the distribution center in the service area.
2. The main ways of reducing costs in operations warehousing products.
3. The nature and tasks of transport logistics.
4. Information technology in logistics.
Management decisions
5. Management decisions: their nature and role in management.
6. Classification and typology of management decisions.
7. Factors of development and management decisions.
8. Features of management decision-making in the strategic, innovative management.
9. Conditions of the factors of quality and efficiency of management decisions.
10. monitoring the implementation and evaluating the effectiveness of management decisions.
11. Principles of organization development management decisions.
12. The process of developing management decisions.

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