Advertising possibilities in tourism

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Uploaded: 13.01.2010
Content: 00113102426110.________._____________________________.rar (9,66 kB)

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Contents


I. Advertising in tourism ......................................................... 3
1. Specificity application ................................................... ..4
a) The role of advertising in the tourism strategy of the company ............... ..5
b) Classification of tourism advertising ........................... .6
c) The characteristics of advertising ................................. ..6
d) The slogan .................................................................. 7
e) Quality of advertising ................................................... .7
2. Objectives of advertising in the tourism business ................................. ..8

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