Advertising, the USU

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Uploaded: 20.07.2013
Content: 30720210931137.zip (12,21 kB)

Description

SECTION 1
Text 1
Cabinet Recluse
Behind these doors do great things. Style office does not imply the possibility to relax and rest - here everything is subordinated to the three whales: information, work, business. Everything is orderly, systematic way, not distracting, and promotes concentration and focus. There are no random people, ideas and objects. Love of the Cabinet - a synonym for love to work. And the things that a person surrounds himself here, is the best show of his work quality.
Classical Italian furniture factory Beta Mobile - a combination of modern technologies of wood processing with the best traditions of Italian furniture masters: interesting design, fittings and patina flecked artfully Aged texture of the wood. In the ten years that "Grandma dresser" Beta Mobile delivers products to Yekaterinburg was the time to make sure that this is a luxury furniture to their owners faithfully.
Grandma's chest, st. Malyshev, 84, tel ....
Task: 1. Determine what is the subject of advertising. List informative and orienting elements of advertising. 2. To what audience is intended advertising? What are the needs and values \u200b\u200bof the destination are updated in the advertising message? 3. Explain what is the basis of creative advertising strategy: the advertised item or image of the destination. 4. Analyze the idea of \u200b\u200badvertising and promotional image. 5. Give examples of arguments "for cause" related to the subject of advertising, and arguments "to the man," explains the social and psychological consequences of the use of the advertised subject to the recipient. 6. What are the emotions creates advertising text, with the help of obschetekstovogo effect they are modeled? 7. Analyze the lexical composition of the advertisement: write out the words with a stylistic painting, estimated words, forming a positive image of the advertised subject and recipient. 8. Rate the quality of the title. How he justifies expectations of readers? Offer your option / options header.

SECTION 2
Task: Analyze speech errors in the following text. Defective texts are not overwritten. Under the same figure, explain how (and what) the mistake in saying:
1. Is it clear the main idea? Sense or anti-sense error allowed by the author?
2. If the error is anti-sense, determine what it is: a pleonasm or linguistic wrong speech. If this language is incorrect, the rules of level violated: registration of writing, morphological, lexical and syntactic.
3. If the semantic error, determine what it is: illogic (specify the type), punning, confusion, blurred or inanity.
4. Try to find and specify the cause of the error from the point of view of the recipient.
5. Record the amended version of the statement.
When answering use these dictionaries.
1. Not Rated stole from lamb's wool or alpaca scarf from the royal lama impossible.
2. Swiss chocolate candies handmade - another pride of the restaurant.
3. In 2000, the first contract was signed with the railway for the supply of sleepers.
4. Set "Vander Wee" is a convenient safe holder that will protect you from cuts and wounds.
5. The costs should not be high and bring damage to profitability.
6. Company "motive" to add bright colors to the program of the festival! Great prizes, souvenirs, fun contests and high spirits ...
7. A large room produces a cozy impression if used wallpaper with a large pattern.
8. Waking up in the morning, look in the mirror and saw there the well-groomed beautiful face and body, your eyes light up with joy.
9. The portions are plentiful, to be satisfied after a hard day, and quench the thirst savory taste of any gourmet.
10. Such a stylish and practical Present tell the giver not only as a person with impeccable taste, but also to take care.

Additional information

11. She is an organizer and inspirer of the action, reminds all the funds raised from ticket sales will go to charity, and some - in the staging of a new play next year.
12. The young but talented dancers took part in the dance contest "UMMC Style".
13. At your request we organize a holiday in any style. A wide range of groups - from the Russian folk dances and extreme to striptease shows.

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