Banking Marketing (PAO Sovcombank)

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Uploaded: 27.03.2016
Content: Маркетинг банковских услуг.doc (614,5 kB)

Description

Introduction .................................... ................................. .. ... .. ...
Chapter 1 Theoretical aspects of marketing banking services to commercial banks.
1.1 The essence, goals, objectives and functions of bank marketing ...........................................................................
1.2 strategy, concept and organization of bank marketing ..................................................................... .....
1.3 The main instruments of bank marketing ..................... ..
Chapter 2. Marketing activity of PJSC "Sovcombank".
2.1 Organizational-economic characteristics of PJSC "Sovcombank". ........................................ ............... ... .............
2.2 Analysis of marketing activity of PJSC "Sovcombank" ................................................................... ... ..
2.3 Evaluation of the introduction of new banking products of PJSC "Sovcombank" ......................................................................
Conclusion ........................... .. .......................................... ...
Bibliography……………………………………………..………..
Applications .... ............................................................. .........

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