Бизнес-план мебельного магазина

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Uploaded: 25.05.2008
Content: 80525114937270.rar (141,7 kB)

Description

Resume

LLC "Petromebel" engaged in the production and sale of upholstered furniture: a sofa bed; chair-beds; lounge chairs; cots. The company operates in the market of upholstered furniture with April 1994. For four years, the company products are in steady demand despite the large number of competitors. The products of the company distinguishes from competitors' products: low prices, choice of equipment and material upholstery. Management of the company in its activity focuses on the study of the needs and demands of consumers.
The company has found a buyer: the firm's clients - people of moderate means of small-sized apartments and srednemetrazhnyh.

Contents:

-Soprovoditelnoe Letter ............................................... .......................... 3
-Vizitnaya Card companies .............................................. ............... 4
-Резюме............................................................................................................5
Введение.......................................................................................................6
1. Overview of the industry, competitors, products, market and
потребителей.........................................................................................7
1.1. Objectives of the company
1.2. Company description and sectors
1.3. Cost of goods
1.4. Cost of operation
1.5. Product quality
1.6. The reliability and safety in operation
1.7. Main consumers
1.8. Geographical market
1.9. Competitive firms
2. Marketing planning and production ..................................... 13
2.1. Marketing Strategy
2.2. Price policy
2.3. Sales Tactics
2.4. Advertising
2.5. Information on the production plan
2.6. Product development
2.7. Production equipment
2.8. Production capacity
3. Expected results of innovation ............................................. ...... 17
3.1. The organizational structure of the enterprise
3.2. Plan Risk
3.3. The planned schedule
3.4. Financial plan
Заключение................................................................................................26
-Investment Application ............................................... .......................... 27
List литературы..................................................................................28

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