Brand integrated management

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Uploaded: 10.04.2013
Content: tulchinskiy_brend-integrirovannyiy_menedzhment.164958.fb2.zip (702,25 kB)
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Description

The integration of all business processes on the basis of elaborate brand - a prerequisite of effective management of the company. In the first book deals with the problems of formation of high-grade brand and image and reputation of the company in the context of human resource management. Creating and positioning of the brand and internal PR, corporate culture as brendresurs, company philosophy and management methods are analyzed by the authors on numerous examples from the practice of domestic business.
The book is aimed at executives, managers, personnel management and public relations, as well as all those interested in the technology features of modern management. On the table of contents of the book is available here: http://gorod-yarcevo.ru/brend-managment.html

Additional information

By purchasing this product you receive the book "Brand integrated management" in format FB2

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