Branding as a kind of administrative activity (course work)

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Uploaded: 07.06.2007
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TABLE OF CONTENTS

INTRODUCTION 3
CHAPTER 1. THEORY OF 7
1.1. STRUCTURE AND SUMMARY OF THE BRAND Branding 7
1.2. Features of administrative activities of formation of brands 14
Chapter 2. Application of theoretical propositions about branding 22
2.1. DETERMINATION brand heading 22
2.2. PROGRESS AND METHODS OF ANALYSIS 25
CONCLUSION 30
REFERENCES 32

Additional information

References

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