Business, Cbits (+ practice test)

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Uploaded: 17.07.2013
Content: 30717180654443.zip (27,5 kB)

Description

1. Limitation of wealth due to their rarity and lack of
a) yes
b) No
2. In order to satisfy their needs, the person uses at its disposal wealth. It is independent of other members of society
a) yes
b) No
3. The merchant is the bearer of rights and responsibilities for the use of the goods they produced
a) yes
b) No
4. Entrepreneurial business is characterized by the fact that the entrepreneur is taken for the production of all, what members of the public need
a) yes
b) No
5. Private ownership of consumer goods and services is the basis of business
a) yes
b) No
6. Traders are participants in the consumer business
a) yes
b) No
7. Private ownership of the means of production is the foundation of business
a) yes
b) No
8. Business reflects the interest of all citizens in the production of final results
a) yes
b) No
9. Personal income received in the course of official duties, is the business interests of employees
a) yes
b) No
10. Wednesday biznesa- a stable set of factors that exist outside economic entities
a) yes
b) No
11. Macro includes state of the economy, the state of culture in society, market institutions, scientific and technological progress, physical or geographical location, political factors, and has a direct impact on the activities of economic entities
a) yes
b) No
12. microenvironment includes suppliers, customers, competitors, employees, trade unions, has an indirect effect on the activity of economic entities
13. The international environment has an impact on economic entities of the market through importers, foreign investment, joint ventures, multinational corporations
14. Laws and government agencies have a direct impact on the activities of the company
15. As the counterparties are: the lender-borrower; prodavets- buyer; Employer-employee
16. The economic situation makes a preliminary assessment of consumer demand, more or less the amount of money in the community, the availability of credit for business development, availability of jobs
17. Business relationships arise only on condition that the merchant finds the unmet needs of society and produces products that can make up for the missing. Competition with other manufacturers makes us look for ways to improve product quality, reduce the cost of it. Therefore, competition and mutual consideration of interests are internal impetus to the development of business
18. Business as a systemic phenomenon capable of self-preservation and self-development
19. Entrepreneurial firm is a legal person
20. Individual entrepreneur must create and register a legal entity
21. Member and founder of the firm-are one and the same person
22. Activities of entrepreneurial firm is not illegal if it is done without registering, but it pursues a legitimate aim
23. Illegal considered business carried without registration of legal entity whose purpose is to profit from the sale of alcoholic beverages
24. A nonprofit organization may engage in entrepreneurial activity
25. Collective Own property belonging to several persons at the same time with the definition of the share of each of them (shared ownership) or without certain shares (joint ownership)
26. Many traders are faced with the need to bear the cost of the protection of the firm. The illegality of the impact on business of the firm is that it is carried out in violation of the current legislation
27. Contractual is a specific agreement between the employee and the company in writing, which can not be fixed to achieve specific results of industrial or commercial activities
28. Capital firm with

Additional information

35. The business plan contains information on the likely partner firms
36. Under the business plan understand short business plan of the company, which includes plans to create a production, processing and production, marketing and movement of financial resources of the company
37. The business plan does not contain information on the forms of mobilization of resources to achieve the goals favorites
38. Effective competition konkurentsiya- under active involvement of the state in the economy and as a special subject's business relationships, and as a single economic center, designed to ensure the full development of all the subjects of business and guarantees a constant play of market relations
39. Regulation of the competition includes legislative regulation and regulatory corrective
40. Monopoly affect the market and competitors as follows: organize a boycott, dumping, discriminatory competition in trade
41. Each merchant reaches any significant purposes if it will not be influenced by the other, and will act alone
42. The main feature of the market era of mass production-priority position in relation to the producer to the consumer. The market of this type is called a seller's market
43. Marketing kommunikatsii- is advertising, sales promotion, promotion, personal selling, public rileyshenz
44. The main participants in communication are a manufacturer and seller of goods
45. Communication channels are of two types: personal and non-personal communication
46. \u200b\u200bThe positive public opinion on the enterprise itself occurs under the influence of its activities on the market
47. The purpose of the program is effective menedzhmenta- approval of the company and the goods of the company at a specific market segment
48. marketing mix includes product price, distribution channels and product promotion
49. The problem of marketing is the problem of matching the principal and subordinate objectives

Practice
Task 1. Give examples of the following levels of distribution channels
- Direct channels
• own sales subsidiaries;
Task 2. Give real examples of the following categories Wholesale activity
- Wholesale activity producers
- Commercial wholesale organization with full-service
- Commercial wholesale organizations with limited maintenance cycle
- Agents for the manufacturer
- Authorized sales agents
- Authorized purchasing agents
Task 3. Give real examples of the following categories of retail activity
- An independent retailer
- The corporate network (chain)
- Consumer cooperatives
- The organization of holders of privileges
- Rented office
- Department Store
- Supermarket (supermarket)
- Convenience store
- Shopping center
- Shop lower prices
- Storehouse
- Vending machines
- Direct sales at home (peddling)
- Service orders Discount
- Retail trade to order goods by mail or by phone
-torgovlya ordering catalog
- Direct Marketing
- "Direct mail"
- Telesales

24 pages

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