1. The theoretical concept of logistics systems
2. goods movement - the basis of marketing logistics
3. The practical part
Check out the participants of logistic activities and answer questions.
JSC "Potter". The factory is located a short distance south of the Garden Ring in Moscow. It produces ceramic products, mainly facing ceramic tile, which is over 85%. In addition, the factory produces decorative pottery vases, pots and so on. N.
JV "Velor." It is a supplier of materials for the production of ceramic tiles in the JSC "Potter". Located in the city of Orel (about 350 km 6m Moscow).
The company "Kerim." Is the principal distributor of ceramic products manufactured JSC "Potter" (70% of sales from the total output).
The network of retail stores "Rosstroymyterialy" Moscow. Implements the domestic building materials (including ceramic tile) throughout Moscow. The main suppliers of building materials stores or wholesalers are the industry (including the Company "Kerama"), either directly from their production structures warehouses of finished products (CJSC "Potter").
Transport company "Alternative". It provides for transportation. The company's fleet of machines available in different categories, but the main specialization - transportation of goods of average weight (up to 1.5 tonnes).
Retail consumer of ceramic tiles. Provides a one-time purchase of tiles for personal use.
1. How do you see the boundaries of the logistics system of CJSC "Potter" (hereinafter - the "Potter")? What paradigm of logistics, in your opinion, would be best in the modern development of the pottery industry to base the design and management of your designated logistics system?
2. What are the goals of logistic system "Potter" in the conditions prevailing in the market of building materials, in your opinion, are paramount?
3. The decision, which tasks the logistics (global and local) presumably can be organized within the logistic system "Potter"?
4. What, in your view, the most important for the MP logistics system "Potter"? Group them according to the classification criteria known to you.
5. What are the main functions of the logistics system "Potter" can be distinguished? Give an example of logistic operations carried out within each of the selected functions.
6. What are the links in the logistics system "Potter" can be distinguished?
7. How do you think you can build a chain logistics system management MP "Potter"? Give an example of one - two options, using both internal and external to the system elements (suppliers, intermediaries, consumers).
8. Imagine that you are a full-time logistician 'Potter'. Manufacturing enterprises is necessary to introduce urgent measures to restructure the sales process.
1. The term "logistics" have been developed:
a) in ancient India
b) in the XIX century. in the U.S
c) in ancient Greece
d) in the Roman Empire
d) in the Byzantine Empire during the reign of Leon VI (866-712).
2. False designated stage in the evolution of logistics:
a) 1920-1950-ies. - Fragmentation
b) the 1950-1970-ies. - Establishment
c) 1970-1980-ies. - Development
d) 1980-1990-ies. - Integration
d) 1990-2000-ies. - Universal application.
3. Background of integrated logistics:
a) the increase in stocks and transport costs in the systems disk
tribyutsii goods, increase in transportation tariffs
b) the development of the theory and practice of military logistics
c) changes in patterns and relationships in consumer demand
d) a change in the strategy of formation of reserves, the pressure of costs
the production, the ubiquity of TQM philosophy
d) the revolution in information technology and the i