Control 2 (How to edit your articles as you write)

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Контрольная работа № 2
Text 1. How to edit your articles as you write
1. Read the text.
How To Edit Your Articles As You Write
Increase your ezine subscribers by submitting articles once or twice a week to the opt-in ezines. Read by thousands, even hundreds of thousands, you get 10-25 new subscribers for each submission. Your articles also bring people to your Web site to buy your products. Use this checklist to edit your own work.
Knowing these benefits, you want to create and submit as many excellent articles as you can. At times, you have the articles complete, but don´t have anyone handy to edit them. While it´s best to get at least two other edits from business associates, you can edit your articles yourself with a little help.
Use this checklist to edit your own work:
1. Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions.
2. Make your introduction only a few sentences. Your readers want to get to the heart of your article fast. They want easy-to-read quick tips. Long stories can bring a yawn to your reader.
3. Translate the sentences into Russian:
1. Your articles also bring people to your Web site to buy your products. Use this checklist to edit your own work.
2. While it´s best to get at least two other edits from business associates, you can edit your articles yourself with a little help.
3. Your readers want to get to the heart of your article fast. They want easy-to-read quick tips. Long stories can bring a yawn to your reader.
4. Complex sentences and multiple phrases make the reading tougher. Make it easy for your readers to find the subject and verb of each sentence, so they get the point fast.
5. Cut redundancies. Too much repetition in your articles speaks boring or ´talking down´ to your readers
6. Don´t use pompous words to try to impress your reader. Use the shortest, simplest, most well-know word.
7. Make your articles sculptured and painted like a fine work of art. Your word choices do make a difference ndash; both in commercial acceptance as well as audience understanding.

4. Give the English equivalents from the article given above:
Статьи привлекут читателя на веб-сайт; коллеги по бизнесу; временами; находящийся под рукой, чтобы отредактировать статью; с небольшой помощью; ухватить суть статьи; проверить количество слогов; избегать использование страдательного залога; заставить зевать; затруднить чтение (сделать его труднее); легкие для чтения намеки; быстро понять сущность статьи; зрение, слух, чувства; деньги сами по себе не мотивируют; сократить повторы; хорошо известные слова; произвести впечатление на читателя; использовать самые короткие слова, в коммерческом отношении; произведение изящного искусства; понимание аудитории, редактирование самого себя.

5. Answer the following questions:
1. Want is the aim of the article?
2. What recommendations do you follow on your writing?
3. Why should we avoid complex words?
4. Why is it better to cut redundancies?
5. What is recommended about the introduction?
6. What kind of words is it better to use?

6. Translate into English:
1. Статьи привлекут читателей на ваш сайт, если вы последуете ряду советов.
2. Не используйте сложные предложения, чтобы не заставлять читателей зевать.
3. Сократите повторы, которые затрудняют чтение статей.
4. Облегчите структуру предложения, чтобы читатель мог быстро найти подлежащее и сказуемое и сразу же понять основную мысль.
5. Можно привлечь ваших коллег к редактированию, но проще редактировать самому, если следовать определенным советам.
6. Следует использовать самые короткие, простые и общеизвестные слова.
7. Выбор слов будет содействовать наилучшему пониманию и коммерческому успеху статей.

Additional information

Text 2. A literary editor
Copy editing (also copy-editing and copyediting) is the work that an editor does to improve the formatting, style, and accuracy of a manuscript. Copy (as a noun) refers to written or typewritten text for typesetting, printing, or publication ......

3. Translate the sentences into Russian:
1. Copy editing (also copy-editing and copyediting) is the work that an editor does to improve the formatting, style, and accuracy of a manuscript.
2. In the United States and Canada, an editor who does this is a copy editor, and an organization's highest-ranking copy editor, or the supervising editor of a group of copy editors, may be known as the copy chief.
3. There is no universal form for the job or job title; it is often written as one word (copyediting) or with a hyphen (copy-editing); the hyphenated form is especially common in Britain.
4. When a 'contributing editor' is listed on the title page of a book, the term generally designates a person who has served as some kind of consultant in the book's preparation but who is not responsible for the book's final content.
5. Proofreading consists of reviewing any text, either hard copy on paper or electronic copy on a computer, and checking for typos and formatting errors.
6. While errors should have been corrected during the Color Proofing and Proofreading stages, the main purpose of a press check is to make sure that the color on press comes as close as possible to the color proof.
7. Color proofs are valuable guides, but due to the inherent differences between different color proofing techniques and the printing process, proofs will match the printed sheet with varying degrees of exactness.

4. Give the English equivalents from the article given above:
Improve the format, style and accuracy of the manuscript, the editor of the highest spheres, no universal form, the group of editors of the text placed on the list, especially prevalent, view the text, the main task, as close as possible, incorrect use, copy to the thick cover, mechanical defects, search for the missing, the electronic version is not responsible for the final content, formatting errors, responsibilities vary from publication to publication, typographical errors, shed light, with different levels of accuracy, thanks to (inherited) accumulated differences.

5. Answer the following questions:
1. Who is called in the USA and Canada a copy chief?
2. What type of editor is a contributing editor?
3. What other types of literary editors do you know?
4. What do we call proofreading?
5. What is the main purpose of proof check?
6. Why does a contributing writer not responsible for the content?
7. When does the Press Checks take place?
8. Which areas are evaluated in Press Checks?
9. What physical effects do you know?

6. Translate the following into English:
1. A copy of the (as a noun) refers to a written or typed text, typesetting or publication.
2. There is no universal title, often written as one word - copyediting or hyphenated - copy-editing,
3. Similarly, the term may copyeditor written in one or two words or hyphenated, as a complex form.
4. Edit the text to make proofreading a document that process before publication.
5. The literary editor is the editor in the newspaper or similar publication, which deals with aspects related to literature and books, especially surveys.
6. As a rule, as a proofreader checks the printed edition and corrects common errors with standard signs (the signs are given in textbooks or taken as an internal style or, in a broader sense, given in the international standard ISO 5776, or British, or British Standard BS-5261: 2).
7. It is necessary to check the tone and color, clarity absence of mechanical damage.

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