Course: Strategy of entering the foreign market.

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Uploaded: 10.12.2009
Content: 91210074930990.rar (23,76 kB)

Description

By discipline: Accounting, analysis and audit.
Subject: The exit strategy of the company to foreign markets.
TABLE OF CONTENTS
INTRODUCTION ............................................................................ 3
1. Study of international marketing environment. ..................... 5
1.1 The economic environment ......................................................... ... 6
1.2 The political and legal environment ................................................... .. 8
1.3 The cultural environment ................................................................ 9
2. deciding on the appropriateness to foreign markets ............................................................ 10
2.1 Market selection ...................................................................... 11
2.2 Construction of the distribution channel in the external market ............................... 12
3. Strategies to foreign markets ........................ 15
Export ........................................................................... 3.1. ..15
3.2 Joint entrepreneurship ........................ .... 17
3.3 The strategy of direct investment .......................................... .19
Conclusion ... .. .................................................................. ... 22
REFERENCES .............................. 24

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