Development and implementation of an advertising campai

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Uploaded: 18.03.2015
Content: 2763_06.03_ver1.doc (890,5 kB)

Description

Diploma Development and implementation of an advertising campaign (for example, a network of coffee shops Chocolate)

CONTENT
INTRODUCTION 3
CHAPTER 1 THEORY OF THE DEVELOPMENT AND IMPLEMENTATION OF ADVERTISING CAMPAIGN 6
1.1 The specificity and the role of advertising service enterprises in modern conditions 6
1.2 Features of a choice in the promotion of the service sector advertising campaigns 9
1.3 The newest methods in promoting service sector advertising campaigns 15
CHAPTER 2 ANALYSIS OF METHODS OF PROMOTION CAMPAIGN ON THE EXAMPLE OF SERVICES SERVICES NETWORK Coffee "Chocolate" 34
2.1 General characteristics of the network of stores "Chocolate" 34
2.2 Analysis of the network of the target audience and the competitors of stores "Chocolate" 40
2.3 Analysis methods of promotion services in a network of coffee houses, "Chocolate" 52
CHAPTER 3 DEVELOPMENT ACTIVITIES PROMOTION AND IMPLEMENTATION OF THE NETWORK ADVERTISING CAMPAIGN Coffee "Chocolate" 63
3.1 Recommendations for the promotion and implementation of the network of stores advertising campaign "Chocolate" 63
3.2 Assessment of the effectiveness of measures designed 69
CONCLUSION 76
REFERENCES 80

Additional information

The aim is to planning, development and implementation of an advertising campaign for a network of stores "Chocolate".
To achieve this goal it is necessary to solve the following tasks:
- To consider the specifics and the role of advertising service enterprises in modern conditions;
- Explore the particular choice of means in the promotion of the service sector of advertising campaigns;
- Consider the latest methods in the promotion of the service sector of advertising campaigns;
- Give a general characterization of the network of stores "Chocolate";
- An analysis of the target audience and competitors´ network of stores "Chocolate";
- An analysis of the network services promotion methods coffee shops "Chocolate";
- To develop recommendations on the promotion and implementation of advertising campaigns network of stores "Chocolate";
- To assess the effectiveness of measures designed.
The object of study - coffee house chain "Chocolate".
Subject of research - development and implementation of an advertising campaign

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