Development of provisions on the service of marketing to optimize business processes of JSC "Sibirtelecom"

Affiliates: 0,9 $ — how to earn
Pay with:
i agree with "Terms for Customers"
Sold: 1
Refunds: 0

Uploaded: 07.06.2007
Content: 70607172241450.doc (400 kB)

Description

Development of provisions on the service of marketing to optimize business processes of JSC "Sibirtelecom"
(Thesis)

Contents

INTRODUCTION 3
1. PLACE OF SERVICE MARKETING AND BUSINESS ORGANIZATION - PROCESSES 4
1.1. PLACE OF SERVICE MARKETING OF 4
1.2. SUMMARY OF BUSINESS - PROCESSES OF 8
1.3. Development and optimization of business - processes 17
1.4. Features of business - processes in the service sector 23
1.5. GENERAL INFORMATION ON THE DEVELOPMENT OF TERMS OF MARKETING 34
2. DEVELOPMENT OF THE PROVISIONS ON MARKETING AS A WAY optimize business - processes based on the OJSC "Sibirtelecom" 46
2.1. GENERAL DESCRIPTION OF OJSC "Sibirtelecom" 46
2.2. DEVELOPMENT OF PROVISIONS FOR MARKETING OJSC "Sibirtelecom" 52
2.3. Optimization of business processes in JSC "Sibirtelecom" 64
CONCLUSION 70
REFERENCES 73

Additional information

REFERENCES

1. ISO / IEC. Assessment and certification of the maturity of processes of creation and maintenance of software and information systems (ISO / IEC TR 15504-CMM). - M .: Book and Business, 2001.- 348 p.
2. Marketing research Aaker DA: Trans. with angl.-SPb .: Peter, 2004.-840 with.
3. SN Anikeyev Methods of development of a marketing plan. - M .: Folium: Inform-Studio, 1996.
4. VV Arlantsev Synergies communication tool // Marketing in Russia and abroad. - 2001. - №1. - P.27.
5. Bardier GL Business psihologiya. M .: Genesis, 2002. 412 pp.
6. Bout AN definition of marketing in quality standards // Marketing in Russia and rubezhom.-2004.-№ 1.-S. 134-137.
7. Borisov LE - Marketing. - M .: IFRA- M 1999
8. Golubkov EP Modern trends in marketing // Marketing in Russia and rubezhom.-2004.-№ 1.-S. 3-18.
9. State Standard. GOST R ISO 9001-96. Quality Systems. Model for quality assurance in design, development, production, installation and servicing. - M .: Publishing IEC standards, 1997.
10. Zabulonov AB Reengineering: practical approaches to restructuring // Management in Russia and abroad: Science zhurnal.-M.-2002.-№ 1.-S. 105-110
11. Zinder EZ New system design: information technology and business reengineering // Database Management Systems. - 1996. - № 1. a. 55-67.
12. Knyshova EN economy organizatsii. M .: Forum, 2004. 334 pp.
13. Korol'kov VF-management processes organizatsiey. Yaroslavl: Yartelecom, 2001.-416 with.
14. F. Kotler Marketing menedzhment.-SPb .: Peter, 2004.-688s.
15. Kotler F. New marketing technologies. Procedures for brilliant ideas: Trans. from English. / Kotler, F. Trias de Bez.-SPb .: Neva, 2004.-192 pp .:
16. Kremleva IV from total quality management to the re-engineering of business processes // Higher education segodnya.-M.-2004.-№ 1.-S. 10-14.
17. Kremser V. Project management - the way to business process management? // Methods of management kachestva.-2003.-№ 12.-S. 24-29.
18. Lebedev-Lyubimov AN Psychology reklamy.-SPb .: Peter, 2004, 368 p.
19. McCormack K. Focusing on business processes: whether it is for you? // Standards and kachestvo.-2002.-№ 2.-S. 86-87.
20. Marketing in Russia. Education. Research. Consulting / Ed. Berezin, DA Shevchenko. M .: Guild marketers, 2004.-203 with.
21. Maslenchenkov Yu, Yu Tronin Business Process Reengineering. - Business and Sankey, 2002. - № used.
22. Maslov TD Marketing.-SPb .: Peter, 2004, 397 p.
23. Management is dead. Next - Marketing. // The secret of the company (supplement to the journal "Kommersant-Dengi») №6 (361) February 20, 2002. S.41-43
24. Meshalkina YV Suppliers marketing information // Marketing in Russia and rubezhom.-2004.-№ 1.-S. 58-64
25. OG Mogilnitsky - Marketing. - Tomsk: TPU. 2001.
26. Nozdryov RB Modern aspects of international marketinga. M .: Rosspen, 2004.-280 with.
27. Oyhman EG, EM Popov Reengineering business reengineering and information technology organizations. - M .: Finance and Statistics, 1997.- 333.
28. Pavlov NN Marketing approach to the assessment of the competitiveness of goods // Marketing in Russia and rubezhom.-2004.-№ 1.-S. 82-89.
29. Popov E. Shapot M. Reengineering business processes and information technology. Open the system. - 2002. - № 1.
30. Psychology of Management / Ed. GS Nikiforova.-SPb .: Peter, 2004.-639 with.
31. Repin VV Experience of introduction of business process management / V. Repin // Methods Management kachestva.-2003.-№ 5.-S. 12-17.
32. Rib SI Different approaches to the description of business management // Methods kachestva.-2004.-№ 5.-S. 17-22
33. Romat EV Reklama.-SPb .: Peter, 2004, 176 p.
34. Sergey Rubtsov Clarifying the concept of business process // Management in Russia and abroad. 2001. - №6.
35. Sergey Rubtsov Target management in corporations. Change Management. M: 2001 - 136.
36. Smirnov EA theory organizatsii. M .: INFRA-M, 2003-248.
37. Technology Corpora

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.market the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)