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Diploma 2011. Developing the company's image.
Uploaded: 26.04.2011
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Contents
Introduction ................................................................... ............ 3
1. The modern concept of image of the organization ........................ .. ... 6
1.1. Concept image of the organization ............................................. .6
1.2. The structure of the image of the organization ....................................... ..... 11
2. Development of image of the organization, acting in the market (for example, Ltd. "Chance Print") ......................................................... .20
2.1. Organizational-economic characteristics of "Chance Принт»……………………………………………………………………………20
2.2. Assessment of the image of "Chance Print" ........................... ... ...... ..24
3. Measures for the development of a positive corporate image Ltd. "Chance Print" ................................................................... ... .29
Conclusion ..................................................................... .. ... 63
Glossary ........................................................................ ... 65
References ....................................... ... 67
Applications ........................................................................ .71
Additional information
Diploma attached report on pre-graduation practice and review
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