Diploma in Marketing

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Uploaded: 26.10.2011
Content: 11026235848310.rar (175,37 kB)
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Description

Topic: "Marketing strategies Company" Ochakovo "

TABLE OF CONTENTS

INTRODUCTION

Chapter 1. Theoretical Aspects of marketing strategy ORGANIZATION

1.1. Essence and marketing functions and marketing activities in the enterprise

1.2. Development of marketing approach in business management

1.3 Method of planning the marketing strategy of the organization

CHAPTER 2. ANALYSIS OF MARKETING STRATEGY CJSC "Ochakovo" IN CRISIS

2.1 General characteristics of the organization

2.2 Analysis of the external environment CJSC "Ochakovo"

2.3 Analysis and evaluation of marketing activities of CJSC "Ochakovo"

2.4 Selecting strategies CJSC "Ochakovo"

Chapter 3. Development of marketing strategy Development Company MPBK "Ochakovo"

3.1 The concept of a marketing strategy to develop a new kind of production

3.2 Recommendations for the promotion of female beer «Lady»

3.3 Economic justification of the proposed activities

Closing

REFERENCES

APPLICATIONS

Additional information

Scope of work - 85 pages + Speech on defense - 5 pages + Appendix - 5 pages + Handout - 8 pages.
The uniqueness of the work antiplagiat.ru - 76%. Diploma thesis was successfully defended in 2011.

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