Diploma Marketing Service at the enterprise FSUE Russian Post

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Uploaded: 24.10.2007
Content: 71024221524390.zip (313,36 kB)
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Final qualifying work contains 59 p. 9 fig., 4 tab., 35 sources application.
Post office, services, structure, analysis, improvement, SYSTEM, post office, effectively.
The object of study is the activity of the company Samara Region AFPS - branch of FSUE "Russian Post".
The purpose of the final qualifying work is based on the analysis of marketing services FSUE "Russian Post" to analyze its organizational structure and assess its effectiveness.
The paper deals with the construction of the organizational structures of marketing, marketing service organization, activities and methods of evaluating the effectiveness of marketing activities.
The result is a work of analysis and construction of the organizational structure of Samara Region AFPS - branch of FSUE "Russian Post", analyzed the effectiveness in terms of economic benefits from the implementation of marketing and implementation services "EMC - Garantpost." The development of this service will increase the profit of the company in 2004, 184,812 rubles. In 2005, 260,313 rubles.


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