Diploma: "PR in show business"

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Uploaded: 14.06.2011
Content: 0000005.zip (74,67 kB)

Description

Show business as part of mass culture. PR-technologies in the entertainment business. The image, positioning and correction of the image. Planning and development of PR-campaign. Channels of communication. Media and electoral influence. Shocking behavior.

Contents

Introduction
Chapter 1 show-business as part of mass culture
1.1 The concept of show business
1.2 Formation and development of show business and PR-technologies
1.3 Formation and development of PR-methods in the Russian show business
Conclusions to Chapter 1
Chapter 2 PR-technologies in the entertainment business
2.1 Advertising and its features in the entertainment business
2.2 Structure and varieties PR
2.3 image, positioning and image correction
Conclusions to Chapter 2
Chapter 3 PR-campaign in show business
3.1 Planning of PR-campaign
3.2 Development of PR-campaign
3.3 Methods of promotion information in the PR-campaign
3.3.1 Post
3.3.2 Channels of communication
3.3.3 Specific atmosphere
3.3.4 Events event nature
3.3.5 media and selective exposure
3.4 shocking behavior in the entertainment business
Closing
References
Applications №№ 1 ... 3

Volume - 78 pages.

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