Diploma. The role of advertising in the promotion of foreign brands

Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 28.05.2010
Content: 00528180322927.rar (294,44 kB)

Description

Thesis 93 p. Topic: The role of advertising in the promotion of foreign brands on the Russian market (for example, "McDonald's")
The work is written and defended in 2010.

Additional information

Contents


Introduction 3
Chapter 1. The value of advertising in the New Economy 6
1.1. Basics of advertising 6
1.2. Modern advertising strategies 15
1.3. The role of advertising in brand management 26
Chapter 2. The role of advertising in the promotion of foreign brands on the Russian market for McDonald's 35
2.1. The history of the formation of brand McDonald 35
2.2. Advertising strategies used "McDonalds" 53
2.3. Factors influencing the success of the promotion of the brand "McDonald's" in Russia 74
Conclusion 83
Bibliography 88
Appendix 93

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.com the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)