Economics of sports and sports business

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Uploaded: 11.03.2015
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Galkin VV Economics of sports and sports business. EBook. 2015.- 269 p.

The fundamentals of the modern economy of physical culture and sports, the sports industry's principles of financing and self-financing of sports organizations. The content of entrepreneurial activity in the physical culture and sport, questions of business planning, the ticket business, sports marketing, the Internet economy and other issues.

Intended for students of Physical Education, Faculty of Physical Education teachers of universities, secondary vocational schools, practitioners and students of institutions of excellence.

Additional information

Contents

Chapter 1. Sport as a branch of economics and business
Chapter 2: Sport and sports tourism industry
Section 3. Financing of physical culture and sports
Chapter 4. Financial management in sport
Chapter 5. Marketing in Sports
Chapter 6. Advertising and Public Relations in Sports
Chapter 7. Trademarks in the sports business
Chapter 8. Pricing sporting goods and sportsmen
Chapter 9. Distribution of sports product. sporting goods stores and features of Commerce Sporting goods
Chapter 10. Business planning in sport and sports industry
Chapter 11. betting business, betting and lotteries economy sports
Chapter 12. Corporate Fitness
Chapter 13. The socio-economic protection of the interests in sports and sports business
Chapter 14. State regulation and self-regulation of economic relations in physical culture and sport

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