Economy and management of physical culture and sports

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Uploaded: 24.07.2013
Content: economika_i_upravlenie.zip (4439,69 kB)

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Galkin VV Economy and management of physical culture and sports. Textbook. - EBook. - 2013. - 495 p.

The tutorial introduces the basics of modern economics and management of physical culture and sport, revealed principles of financing and management of sports industry. The detailed review of the various aspects of entrepreneurship in the sphere of physical culture and sports in the Russian and foreign practice, the management of international sports federations and the Olympic Movement, the organization of sport business and a number of other theoretical and practical significance of issues.

The manual is intended for students of Physical Education, Faculty of Physical Education teachers of universities, secondary vocational schools, practitioners and students of institutions of excellence.

Additional information

Contents

Chapter 1. Sport as a branch of economics and business
Chapter 2: Sport and sports tourism industry
Section 3. Financing of physical culture and sports
Chapter 4. Marketing in Sports
Chapter 5. Advertising and Public Relations in Sports
Chapter 6. Trademarks in sports and sports industry
Chapter 7. Pricing sporting goods and sportsmen
Chapter 8. Business-planning in sport and sports industry
Chapter 9. Economic-mathematical modeling and forecasting in sport
Chapter 10. Payment of physical culture and sports
Chapter 11. betting business, betting and lotteries economy sports
Chapter 12. Sports fashion and fitness as a business
Chapter 13. Corporate Fitness
Chapter 14: Socio-economic protection of the interests in sports and sports business
Chapter 15. State regulation and self-regulation of economic relations in physical culture and sport
Chapter 16. Introduction to Management
Chapter 17. Management of the Olympic Movement and sports organizations
Chapter 18. Strategic management of physical culture and sports
Chapter 19. Management of conflicts in the sphere of physical culture and sports
Chapter 20 Human Resource Management in the sphere of physical culture and sports
Chapter 21. Management of physical culture and sports facilities advertising and promotion
Chapter 22. Financial Management in Sport
Chapter 23. Agents and Management career athlete
Chapter 24. legal department of physical culture and sports in Russia

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