Features of perception and understanding of the term PR

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Uploaded: 31.10.2012
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Description

Course work in discipline "Public Relations"
on "Features of perception and understanding of the term in everyday PR and proffessionalnykh level."
1399207

Additional information

Table of contents
Introduction 3
1 Theoretical basis of the concept of "public relations" 5
1.1 The concept of "public relations" and its features 5
1.2 Types and methods of PR 7
1.3 Specificity of understanding the concept of the broad masses of PR 9
2 Research of features of perception and understanding of the term PR 14
2.1 Organization and Methods 14
2.2 Analysis and interpretation of the results 17Conclusion 20
List of sources used 22
Appendix Survey 24
Appendix B: About 25


Introduction

At present, the theory of public relations, there are quite a few definitions of the term «Public Relations» («public relations", ie public relations, - PR).Associations with the phrase public relations a great many, but in most cases they form a misunderstanding of the concept, and as a consequence of a negative image of PR activity in the minds and in the minds of ordinary, disinterested citizens.
For example, the weight is often mistakenly associate PR with somethingthe dirty and almost illegal: a blatant manipulation of public opinion in favor of some specific people, with blooming rumors, gossip, information warfare, voter bribery and other unpleasant things over.
The relevance of this study is that,it is necessary to inform the public about the true meaning of the concept of public relations, that will change the prevailing view about it the better. These changes in the consciousness of society is quite predictable, given that PR finally start working for the benefit of themselves, creating a positive image of your own.The purpose of the course work is to determine the characteristics of perception and understanding of the term PR for the everyday and professional level.
Object of research: PR in everyday and professional level.
Subject: especially the perception of the term PR for the everyday and professional level.Hypothesis: There are differences in the perception and understanding of the term PR for the everyday and professional level.
The object and purpose of the study identified the following problems:
1. To define the concept of "public relations" and its features.
2. To consider the specifics of understanding the concept of the broad masses of PR.
3.The peculiarities of perception and understanding of the term PR for the everyday and professional level.
The methodological basis for the study: research S.Bleka, S.M.Katlip, V.G.Korolko, A.N.Chumikova, M.P.Bocharova about the concept and features of PR; scientific work S.A.Varakuga, D.A.Vylezhanina, M.V.Gundarina, M.S.Klochkovoy on types and methods of PR.Methods: theoretical analysis of the literature on the issue of research; questionnaires; interview; Quantitative and qualitative analysis of the results of the study.
Sample size: The study involved 40 people selected at random,of these 20 people - employees of the advertising agency "Olympus" and 20 passers-by on the streets of the city of Blagoveshchensk.
Database research: Advertising agency "Olympus" of Blagoveshchensk, Blagoveshchensk.
The structure of the course work: the work consists of an introduction, two chapters, conclusion, list of references and applications.

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