Final exam RFEI Marketing Basics 50 questions

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Uploaded: 31.01.2012
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Questions:

1. Marketing - is:
a) the science of goods and services;
b) human activity, aimed at satisfying its needs and requirements
through an exchange;
c) both definitions are correct;
g) both definitions are incorrect.

2. What shape takes the need under the influence
cultural environment and individual characteristics of a person's character?
a) the request;
b) requirements;
c) the transaction;
d) customer value

3. Which of the following is NOT needs?
a) food.
b) the car ..
c) housing.
d) Clothing

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