Formation of image of the leader of public opinion in t

Affiliates: 0,68 $ — how to earn
Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 29.11.2012
Content: 21129170021790.rar (120,47 kB)

Seller

Jora30 information about the seller and his items
offlineAsk a question

Seller will give you a gift certificate in the amount of 20 RUB for a positive review of the product purchased..

Description

Course work in discipline "Public Relations"
on the theme "Shaping the image of the leader of public opinion in the media."
1417090

Additional information

Table of contents
Introduction 3
1 Theoretical bases of formation of the image of the leader of public opinion in the media 5
1.1 Public opinion: concept, function, methods of forming 5
1.2 The concept of a leader of public opinion 10
1.3 The role of media in shaping public opinion 14
2 Study of the formation of the image of the leader of public opinion in the media as an example V. Putin, 17
Conclusion 22
List of sources used 24
Application. Articles from publications 26


IntroductionLeadership - the phenomenon of multi-faceted and multi-valued. Formation of the complex structural system leads to the appearance of the leader. Especially this topic affects the political interests of the society, since it is the leader, as the central, the most authoritative figure in a particular group of persons can be identified in almost every kind of activity,and any historical period.
The relevance of this topic is that in recent years has become an urgent problem of the image of a political leader in the mass consciousness. Increasingly, we are faced with a contradiction, when the image of the policy created in the mass consciousness of the media, especially the printed bodiesIt does not match the actual characteristics and ability to effectively solve the problem before a politician. There is a clear manipulation of the consciousness of the masses, reducing the threshold of rational understanding of the political process.The purpose of the course work is to consider the formation of the image of the leader of public opinion in the media.
Object of research: opinion leaders.
Subject: forming the image of the leader of public opinion in the media as an example V. Putin.Hypothesis: the formation of the image of the leader of public opinion are strongly influenced by media publications, which includes features polar in character.
The object and purpose of the study identified the following problems:
- To consider the notion, functions and methods of forming public opinion;
- To consider the concept of a leader of public opinion;
- Define the role of the media in shaping public opinion;
- Conduct a study forming the image of the leader of public opinion in the media as an example V. Putin.
The methodological basis for the study: the works devoted to the problems of political leadership, authors such as P. Lazarsfeld, J. Blondel, AS Makarenko, AV Kondratiev VV Ozersk,G. Tarde, IM Sinyaeva and others.
Methods: theoretical analysis of the literature on the issue of research; the method of content analysis of documents, as this method is able to provide the necessary information on the quantitative structure of the content of the text to make the content of measurable accessible calculation,and get enough objective result.
Sample size: 8 articles of various publications, selected at random.
Database research: materials of various print media articles were selected randomly.
The structure of the course work consists of an introduction, two chapters, conclusion, list of references and applications.

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
Seller will give you a gift certificate in the amount of 20 RUB for a positive review of the product purchased..
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.com the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)