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Formation of industrial marketing strategy based on the organization
Uploaded: 08.05.2008
Content: 6.doc 185,5 kB
Product description
Introduction
Chapter 1. Content of industrial March
keting
1.1.Opredelenie subject and object of industrial marketing
1.2.Tipologiya products for industrial purposes
1.3.Harakteristika demand for products for industrial purposes
Chapter 2.Promyshlennye markets
2.1.Osnovnye characteristics of the industrial markets
2.2.Komunikatsii in industrial markets
Chapter 3.Formirovanie industrial marketing strategy
3.1.Kontseptsiya industrial marketing and strategy
3.2.Tovarnaya and assortment policy
3.3.Tsenovaya policy
Chapter 4.Osobennosti assortment formation on the example of the organization of "Murmansk bakery №2»
Closing
References
Application
Additional information
exchange rate with the practice, contains 42 pages. a list of references to 2000 (source 27). work done in 2007.
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