Gender characteristics nіmetskomovnogo advertising ...

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Description

The degree project (work).
Section: Philology / Fіlologіya
Subject: Gender Performance nіmetskomovnogo advertising discourse.
Language: Ukrainian
Number of pages: 79

Additional information

ZMІST

Join ... 3
Rozdіl 1 Trade-In KOGNІTIVNO DISKURSIVNІ PARADIGMІ DOSLІDZHEN ... 7
1.1 Kognіtivny pіdhіd to vivchennya movnih yavisch ... 7
1.2 Advertising yak spetsifіchny discursive tip..14
1.3 Kognіtivno-semantically that komunіkativno-pragmatic-stick advertising diskursu..20
Visnovki to Perche rozdіlu..26
Rozdіl 2 GENDER In SUCHASNІY LІNGVІSTITSІ ... 28
2.1 Gender yak ob'єkt lіngvіstichnih doslіdzhen ... 28
2.2 Realіzatsіya gender in movі ... 34
2.3 advertising discourse in gender aspektі ... 40
Visnovki to another rozdіlu ... 43
Rozdіl 3 GENDERNІ OSOBLIVOSTІ NІMETSKOMOVNOGO advertising discourse ... 44
3.1 Gender rozmezhuvannya nіmetskomovnogo advertising discourse ... 44
3.2 Nіmetskomovnі reklamnі text, scho apelyuyut to gender stereotipіv maskulіnnostі ... 45
3.3 Nіmetskomovnі reklamnі text, scho apelyuyut to gender stereotipіv femіnnostі ... 57
Visnovki until the third rozdіlu ... 63
ZAGALNІ VISNOVKI ... 65
LIST VIKORISTANIH Jerel ... 69
LIST Jerel ІLYUSTRATIVNOGO MATERІALU ... 80
DODATKI ... 81
ZUSAMMENFASSUNG ... 99

Become

On Suchasnyj etapі rozvitku lіngvіstichnoї pillows vіdkrivayutsya novі all the prospects that napryamki doslіdzhen, yakі produkuyutsya require Suchasnyj for Civil Society, that vimogami, yakі vono put up suchasnoї science. So, on the day sogodnіshnіy naybіlsh relevant vidayutsya kognіtivno-diskursivnі that pragmalіngvіstichnі doslіdzhennya (NF Alefіrenko [Alefirenko 2004]; TM Nіkolaєva [Nikolaev 1995] MK Bіsіmalієva [Bisimalieva 1999] VI Karasik [Karasik 2004]). Pong give us zmogu podivitis on znayomі rechі pid іnshim Kut. For kognіtivno-discursive that pragmalіngvіstichny pіdhodi vіdkrivayut novі Horizonti in doslіdzhenі duzhe rozpovsyudzhenogo have Suchasnyj suspіlstvі yavischa yak advertisements that on osoblivostі її movnoї pobudovi.

Doslіdzhennyam ADs yak Especially mean discourse, that її lіngvіstichnimi Especially Ziman bagato vchenih (Huseynov IA [Guseinov 2000] Beauvais K. Ahrens U. [Beauvais, Arens 1995] Glodman І.A. [Goldman 1991] Razumovsky BS [Razumovsky 1992] Hussar MV [Hussar 2004] that іn.), OOO All Ale stink yak usually rozglyadayut advertising tіlki in kontekstі komunіkatsії that її pragmatic analіzu. Thus the rank of otrimuєmo key to komunіkativnih models aimed keruvannya masovogo svіdomіstyu. At that hour bіlshіst vchenih unikaє issues spіvvіdnoshennya advertising discourse that naїvnoї picture svitu have to chislі i pіdporyadkuvannya advertising text cultural arhetipіv s pragmatic metoyu, zokrema vzaєmozv'yazok ADs that gender stereotipіv.

Scho stosuєtsya gendernoї perspective in Suchasnyj movoznavstvі, the Won Je not Mensch popularity temoyu doslіdnitskih kategori (Gapova EV. [Gapova 2000] Kamenska OL [Kamenska 2002] Kreydlіn GE [Kreydlіn 2004]; Nachaєva H .A. [Nachaєva 1999] Khvostov AA [Khvostov 2002]). Ale to the samy time mayzhe vіdsutnі robot yakі used in povnіy mіrі rozkrivali vzaєmozv'yazok gender that tehnologіy vplivu in reklamі (Tomsk MV [Tomsk 2000] Groshev IV [Groshev 2000]). Treba nagolositi takozh, scho vikoristannya gender obrazіv in reklamі Je not just poshirenim and mayzhe vseosyazhnim, Aja, one chi Inshyj product ADs destinations on Pevnyi tsіlovu Grup, yak i for vidіlyaєtsya zokrema Find our statevoyu prinalezhnostі.

Tsim obumovlena i aktualnіst robots yak polyagaє have rozglyadі advertising discourse in kognіtivno-semantically that komunіkativno-pragmatic aspects іz urahuvannyam gendernoї spetsifіki that yogo Especially funktsіonuvannya.

Ob'єktom doslіdzhennya danoї robots vistupaє nіmetskomovny advertising discourse, yak Especially kind of discourse obumovleny spetsifіkoyu masovoї komunіkatsії.

The subject doslіdzhennya Je gendernі osoblivostі nіmetskomovnogo advertising discourse in kognіtivno-semantically that komunіkativno-pragmatic aspects.

Metoyu doslіdzhennya Je viznachennya Especially vikoristannya nіmetskomovnih gender in adver

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