GUSE Culture Management Using Technology

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Uploaded: 11.08.2013
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Description

GUSE Management Culture

Using the technology of advertising and PR in managing the socio-cultural sphere

Introduction
Chapter I. PR as an activity aimed at creating a favorable social environment and the public a positive image of the subject of PR
1.1 The concept, functions, objectives, content, technology, PR
1.2 Ethical regulation of PR-activities
Chapter II. Interconnection technologies socio-cultural activities and PR
2.1 Characteristics of the current socio-cultural activities and especially its technology
2.2 Development of a PR firm for cultural and leisure institutions
Closing
References

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2013

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