How to sell an elephant, or 51 receiving the transaction

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Uploaded: 02.09.2009
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How to sell an elephant, or 51 receiving the transaction

The book describes the basic principles, mechanisms and techniques of the transaction. Communication with the client is seen as a process, which results in efficient management of the manager to achieve their goals. Various methods of business communication razbirayutsyav according to each stage of the transaction: the collection of information about the customer, product launches, working with doubts, the completion of the transaction. In addition to describing the basic laws of successful work of the seller, reader offers specific exercises that help develop and strengthen the important professional skills. The book is intended for professionals working in the field of marketing: sales manager, sales agents, resellers, consultants, as well as those who would like to develop the qualities that help the effective conduct of business negotiations.


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