How to start your own business. Marketing I

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Description

How to start your own business. Marketing I

In this book, the first of a trilogy of marketing, will be discussed the following issues:
Defining characteristics of the market
Determination of the range of potential buyers
Pricing
Progress of the goods
Sales promotion
Your advertisement
Salesmanship
Marketing research
Registration of sales and forecasting
Marketing Plan

Additional information

Defining characteristics of the market
Marketing involves the study of the existing demand in the broad sense of the word.
Marketing suggests:
• Identification of markets;
• Identify the needs of the market;
• Meeting needs of the market to their advantage;
• Expansion of a particular section of the market;
• Develop a clear marketing plan.
Let's see how this works in practice.
Determination of the range of potential buyers
You need to know who can be your customer. In principle it is possible to sell and without knowing it, relying on luck, but in this case you will probably lose a significant share of the profits.
The simplest thing - to say that your customer can be everyone, though in most cases this is not quite true.
Your customers may be submitted only to a particular part of the market as a whole. In the scientific literature this part of consumers called "segment of the market."
You need to define your market segment and make sure that your products or services are able to meet the existing needs of this segment.
Buyers need to hear from you what they need.
Pricing
This chapter will address issues affecting the process of price fixing and the use of price competition to ensure a sufficient level of profit.
The main issue is to define the marketing prices of goods or services. Generally, marketing activities require cash outlay. Price, on the contrary, is to provide the money.
Correctly determine the price, you will make a profit. Otherwise, you are waiting for the losses.
Progress of the goods
If you want to succeed in business, you must keep one step ahead of its competitors by at least one step, by promoting their products or services. It is not enough to keep pace with the needs of customers: you also need to anticipate possible changes in consumer demand.
Sales promotion
If your customers can not receive timely information about the prices of your products or services if you do not deliver the goods or not to execute orders on time, if, finally, your employees are indifferent to customers, you are doomed to failure. Take constant care of its customers - it is sure to bring you success.
Your advertisement
Any advertising campaign requires careful preparation. Otherwise, your money will be wasted.
You must know:
• What is your market;
• you want to report;
• any advertising channel you use.
Advertising campaign, you need to constantly monitor the degree of its effectiveness. If advertising does not bring the expected results, we must find the cause and make the necessary changes.
Salesmanship
Underlying sales is the need to meet the diverse needs of customers. These questions seek to satisfy customers multiple vendors, resulting in competition arises. Otherwise speaking, dealer enters into the battle for customers.
You can sell in different ways: at the counter, with the tray, using a self-service, etc. In the latter case, the buyer selects mainly those goods, which he knows from advertising or as a result of measures aimed at stimulating sales.
In this chapter you will learn:
• why people buy;
• What is the specific trade;
• how to use some technical tricks of the trade, taking into account characteristics of your type of business.
Marketing research
Once it was possible to do business, relying on luck and intuition.
Now you have to make your plans based on available information at your disposal. Based on it, you will find answers to questions relating to the development of your business. You must be sure that in the near and distant future your company not only fall apart but will succeed.
Registration of sales and forecasting
In this chapter, we will focus on record-keeping related to the sale of goods. It is necessary to

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