How to win the customer

Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 22.10.2005
Content: 51022114100270.exe (217,79 kB)

Description

How to win the customer
M. Rafael, Rafael H.
1st Edition

The book consists of 5 chapters

Foreword
Acknowledgements
How to use this book
Introduction
Often you spend time visitor
Often you spend time buyer
Sometimes you become a customer
And very rarely you are adherents.

PART 1. Potential buyers *
What to do?
How do you collect from a hectare?
Interview with Sid Friedman
The media: newspapers
Text
Illustrations
An example from the life of the AMC Kabuki
How to turn potential buyers Visitor

* PART 2 * VISITOR
Wow!
Wow! Quotations
The experience of our Australian friend Tony Ingleton
How to sell tickets
Media: Radio and TV
Twenty questions and answers about advertising on
10 things you should take into account when buying radio
What makes an effective advertising on the radio?
Television - yes or no?
Twenty of the rules on television advertising
Life example: Hanna Andersson
Ten ways to convert visitors into buyers

PART 3. The buyer *
How not to treat the customer
Rules how to keep their customers
Four ways to success
Four phone calls
Four letters
Four business cards
POSE - four rules
A conversation with Quinn Feargalom
Find out what your employees want and provide them
Ten feature of a good sales staff
What can be done from the shaped school tie
Why are you leaving buyers?
Media
Diamond placer
File "Potential buyers"
Part 1. Electoral lists
Part 2: List postal code
Part 3: mailing lists
File "Purchaser"
FULL LIST OF CUSTOMERS
File "unnecessary data"
File "Shop"
Supermarkets need to better relate to customers
Interview with Don Schultz
Life example: art workshops "Greenwich"
10 ways to turn buyers into customers

PART 4. CUSTOMER *
Prize
How to say "thank you"
The main secret of business
Five reasons why people do not buy
"Added value"
But is not it all come?
Customer service does not perform its functions
Talk with Tom Haggai
Media:
You have the phone rings
When you call
Six rules of how to answer the phone
Fourteen of the rules of marketing by phone
Life example: Ice cream "Ben & Jerry"
10 ways to turn customers into your Adherents

PART 5. follower *
How to apply to your company millions of customers?
References and letters of recommendation
Media
How to gain and maintain the trust of customers
Hilton and Sheraton
PROGRAM GROUP "SHERATON" (SHERATON CLUB
CLUB DR ETKERA (LOVERS CLUB BAKING)
Program of the company "SEARS" (x)
Life Stories:
Card Subscriber "Scripps Howard News"
Club Preference readers (publisher
Our favorite child: Gold Card "Gordon"
Bonus Points
How to double the turnover of your company
Epilogue

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.com the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)