Improvement strategies of hotel management

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Uploaded: 11.11.2009
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«Совершенствование стратегии управления гостиницей на основе анализа и оценки
конкурентных преимуществ организации»
(на примере гостиницы “Новотель Санкт-Петербург Центр”)

Additional information

TABLE OF CONTENTS
INTRODUCTION 5
SECTION I. ANALYSIS OF THE MAIN ECONOMIC ACTIVITY INDICATORS Hotel "Novotel St. Petersburg Centre" 8
1.1. General characteristics of the design object 8
1.2. Analysis of the material-technical base 10
1.3. Economic analysis of business hotels 18
1.3.1. Analysis of prices 19
1.3.2. Analysis of unit load and yield 20
1.3.3. Analysis of income 21
1.3.4. Cost Analysis 22
1.3.5. Analysis of outcome indicators of economic activity 22
1.4. An analysis of the control system 23
1.4.1. Organizational management structure 23
1.4.2. Analysis of Personnel Management 29
1.4.3. The Quality Management System 36
1.5. Analysis of the strategic position of Hotel 39
1.5.1. An analysis of the macro 39
1.5.2. Analysis of consumers 39
1.5.3. Analysis of the current strategy, strengths and weaknesses of 42 hotels
1.5.4. Analysis hotel product competition 44
1.5.5. SWOT-analysis 47
CONCLUSION ON SECTION I 50
CHAPTER II. THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT BASED ON ANALYSIS AND EVALUATION OF COMPETITIVE ADVANTAGES 51
2.1. Fundamentals of Strategic Management 51
2.2. Strategy and Competitive Advantage 55
2.3. Methods of analysis and evaluation of competitive advantages 68
2.3.1. Integral assessment of competitive advantages 68
2.3.2. Ordering of competitive advantage: the competitive map of the market 69
2.3.3. Methods for a comprehensive assessment of the competitiveness of 71
2.4. Competitive analysis of the hotel market of St. Petersburg 75
CONCLUSION ON SECTION II 85
SECTION III. SUGGESTIONS TO IMPROVE MANAGEMENT STRATEGY 87 HOTEL
3.1. Rationale for ways to improve hotel management strategy based on the analysis and evaluation of competitive advantages 87
3.2. Improving the implementation strategy location advantages 88
3.3. Improvement Strategy of conference services 97
CONCLUSION ON SECTION III 108
SECTION IV. RISK MANAGEMENT IN THE FIELD OF HOSPITALITY 110
4.1. Types of business risks and their management 110
4.2. Methods of analysis and risk measurement 114
4.3. A sensitivity analysis of design decisions to change the parameters of the environment 117
CONCLUSIONS Section IV 119
CONCLUSION 120
References 124
APPENDIX 1. Material and technical base of 128 hotels
APPENDIX 2. Services for the organization of conferences 131
APPENDIX 3. Economic analysis of business hotels 135
APPENDIX 4. Analysis of headcount 147 hotels
APPENDIX 5. About 150 quality assessment
APPENDIX 6. Initial data for the SWOT-analysis 153
APPENDIX 7. Some 161 classification competitive advantages
APPENDIX 8. Indicators influencing the choice of hotel business travelers and corporate clients 164

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