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Internet Marketing. Complete Toolbox
Uploaded: 13.04.2017
Content: 6.pdf 360,46 kB
Product description
This book is a consistent and detailed instruction on Internet marketing. In it, Fedor Virin, research director of the portal Mail.Ru, gathered his own rich practical experience in promoting goods and services on the Internet, as well as the experience of leading Russian companies.
For the first time in one book, such separately existing and developing parts of Internet marketing, such as contextual advertising, targeting, web analytics, media planning on the Internet, search marketing, viral advertising and others are combined and systematized.
Carrying out the tasks given in the book, you will learn how to analyze and effectively use the possibilities of Internet marketing. The received knowledge you can start to use right after perusal, regardless of the current state of affairs in your company.
The book is intended for students of Internet marketing, managers of Internet projects, will be useful to specialists in selected areas of Internet marketing.
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