How to sell an elephant, or 51 receiving the transaction. "Baryshev AV

The book describes the basic principles, mechanisms and techniques of the transaction with the customer Communication is seen as a process, which results in efficient management of the manager to achieve their goals. Various methods of business communication are parsed according to each stage of the transaction to collect customer information, product launches, working with doubts, the completion of the transaction.
In addition to describing the basic laws of successful work of the seller, reader offers specific exercises that help develop and strengthen the important professional skills.
The book is intended for professionals working in the field of marketing: sales manager, sales agents, resellers, consultants, as well as those who would like to develop the qualities that help the effective conduct of business negotiations.

In recent years, we have always something to sell. Through television, in stores, on the phone, on the streets. And despite our rejection of advertising or sales practices, we still acquire the ones that other goods or services. What is the reason?
First of all, because we need a variety of products, is to have a well-served. And today, when the shelves are so many things that you can buy, we need skilled care consultant we needed product. And the more expensive thing we are going to buy, the more our need for professional advice of the seller. Because we are all consumers.
At the same time, each of us by the seller. We sell their labor power, their knowledge and skills and professionalism. Many of us are engaged in actual sales we produce goods or services. Not to mention the professional sellers. But there really know what the sales professional? Do they know about your colleagues, your subordinates and managers?
Book a psychologist, trainer-consultant of international class Asi Vladimirovna Baryshevoi - my constant partner to conduct training - devoted to these issues.

We have long needed a book on the art of sales focused on the Russian buyer. Whatever was said, we buy a little different than, for example, the average American or French. You can not look at us at close range - "stare", it is impossible for us to jump too quickly: "How can I help?". And yet, and we have specific techniques and methods that help the customer to choose what he really needs, and the seller to perform its work in an effective interaction with the client.
Nice to read smart book. Well, when the details that in everyday life do not pay attention to detail and technologically painted. For us - the people who are not spoiled by attention from the old Soviet trade, such knowledge sometimes new, unusual and, of course, mixed. But ...

Even looked through this book, you will see that it accumulated a lot of experience, who are trying to restore the author in various Russian companies used a large amount of domestic and foreign literature on real-world examples are described best practices for sales. We, and the truth is not a sin to learn more about how to sell beautifully.
Alexander Ushakov