Курс лекций по Маркетингу

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Uploaded: 14.04.2008
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Loyalty discount! If the total amount of your purchases from the seller Кузьмин А.В. more than:
60 $the discount is60%
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1 $the discount is1%
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Курс лекций по Маркетингу. Самарский Государственный Экономический Университет.
Рассмотрены следующие темы:
- Сбытовая политика фирмы;
- Маркетинговая среда фирмы;
- Сущьность маркетинга. Концепции развития маркетинга;
- Маркетинговая среда;
- Ценовая политика фирмы.


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