Management and Marketing (17 topics)

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Uploaded: 13.07.2013
Content: 30713095511113.zip (273,93 kB)

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Theme 1. Management as a science and practice of management. Management as a human activity
Task 1. Review the features of management in the education system. Specificity purpose, content and results management.
Management - a function organized systems of different nature (biological, social, technological) to ensure the preservation of their particular structure, maintenance of the activities of the program and the realization of their objectives ..
Task 2. Open the basic principles of management. Give examples of non-compliance with the principles of management in the practice of the various organizations.

Theme 2. Development of management thought. Main scientific management school
Task 1. Review the features of social values \u200b\u200bhistorically in a particular country. Determine how much they influenced the development of the views of management in these countries.
Setting 2.Perechislite management principles A.Fayolya retaining relevance in the modern period. Explain your answer

Theme 3. Modern organization and its environment
Task 1. Demonstrate practical examples relationship of internal and external variables of the organization by certain factors
Setting 2.SITUATSIYA for analysis: "MY KINDERGARTEN"

Topic 4. Organization Manager
Setting 1.SITUATSII for analysis: "our leaders"
Setting 3.Otsenite positive and negative aspects of its Preparedness Manager DOW table

Subject 5. Management team of the organization
Setting 1.SITUATSIYA for analysis: "Ten years later"
Setting 2.Privedite examples (at least three) illustrating the manifestation of the main characteristics of the organizational culture (P.Harris, R.Morgan) in preschool educational institution.

Theme 6. Management of conflicts in the organization
Task 1. Identify the positive (functional) and negative (dysfunctional) consequences of conflict for the development of the organization.
Task 2. On the basis of various sources by a typology of styles of behavior of managers in conflict management. Results of the analysis complete your table.

Theme 7. Planning as a management function
Task 1. Prove that the strategic, tactical and operational plan is not a set of separate documents of the organization, and are elements of the planning system. Set out the facts in support of this provision
Task 2. The following table shows the typical mistakes that leaders in the planning work. Analyze them and determine how to prevent and eliminate planning

Subject 8. The management of the function
Task 1. Give arguments that demonstrate the relationship functions of the organization with other functions of the management cycle.
Task 2.
For the analysis you are offered excerpts from interviews with staff DOW relating to the organization of their work. Analyze them and determine how effectively the work is organized in the facility; basic mistakes that have been committed in the organization of the staff and how to overcome them.
1.Vospitatel (determines the degree of participation in the preparation of the New Year holiday): This is not my business! During the holiday answers Angelina S. (music director), here with her and ...

Subject 9. The control as a function of control
Task 1. Identify the possibility of using different types of control in the management and the results tabulated.
Task 2. Prove correlation functions of planning and control in the management of specific examples.

Theme 10. Communications in organization management
Setting 1.SITUATSII for analysis: "Interacting ..."
Task 2. The main types of business communication and pick up practical examples of their use in the management of pre-school educational institution.

Theme 11. Decision-making in the management process
Task 1. SITUATION FOR THE ANALYSIS: "Meeting the teachers 'council'
Task 2. Determine the benefits and challenges of individu

Additional information

Theme 12. Marketing the direction of administrative activity
Task 1
Situation 1: "enterprising educators"
Situation 2: "increasing array of services"
Pre-school educational establishment "Sun" was famous for the fact that there has been a wide range of educational services, there are experienced teachers. Once acquainted with highly qualified choreographer, head decided to organize in the garden of additional educational services - dance class. It should be noted that in the garden active
Task 2. Given the nature of marketing services designed ...
a) advertising appeal, reducing the intangibility preschool educational services

Subject 13. The system of marketing information and marketing research in preschool
Task 1. Examine the use of different data collection methods in the marketing research. The results present in Table.
Task 2. List the possible objects of study in conducting marketing research in preschool

Theme 14. Marketing environment DOW
Task 1. Analyze the impact of macro factors on the functioning and development of pre-school education:
-raskroyte macro factors influencing the marketing activities in pre-school education;
-privedite specific examples to prove the effect of the macro marketing activities DOW;
-develop DOW recommendations on the organization of work, based on the state of the macro factors;
-Results imagine working in a table.
Task 2.
Prove that the school can be like an intermediary marketing and audience contact Dow.

Subject 15. The purchasing behavior of parents in the process of acquiring the services of preschool
Task 1.
SITUATION FOR THE ANALYSIS: "It is time to kindergarten!"
Task 2. Determine the factors affecting the buying behavior of parents who should be considered the leaders of the Dow. Argues his point of view.
Task 3.
Consider the following statements of the leaders of the Dow. Describe each of them in terms of the theoretical assumptions formulated in this topic. Which of the following statements is most accurate? Argues his point of view.

Subject 16. Market segmentation, selection of target segments and positioning of educational services
Task 1.
SITUATION FOR THE ANALYSIS: "MOM OTHER MATTER. MOM different needs "
Task 2.
Identify the advantages and difficulties of using different approaches to market segmentation of educational services. Give examples from the practice of educational institutions.


Subject 17. Management of marketing activity in preschool
Task 1.
The head of the institution on the Pedagogical Council invited the teachers actively involved in the implementation of marketing at Dow to participate in the study of the views of parents about the garden, promotions, etc. However, most teachers have noticed with indignation that this is not part of their official duties, and the head should not be shifting its work on the other. How would you have responded to the statements of teachers?
Task 3.
Determine the range of the marketing responsibilities of the various specialists DOW (manager, senior teacher, teachers).

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