Management of marketing activity of the enterprise on an example of plywood mill (thesis)

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Uploaded: 07.06.2007
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TABLE OF CONTENTS

Introduction 3
I. General Provisions on marketing activities 7
1.1. Sales as a function of marketing 7
1.2. The organizational structure of sales management. 15
1.3. The structure of the sales policy of the organization. 26
II. Management of marketing activity of the enterprise on an example of plywood mill 47
2.1. An analysis of sales performance and the status of settlements 47
2.2. Prospects for the company in the field of sales activity 69
2.3. Trends and conclusions 76
Conclusion 83
References 87

Additional information

References

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