Market research part 2 (code - MRI)

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Uploaded: 29.03.2013
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Description

Task 1.
Question 1. What do you know quantitative methods of forecasting?
1. extrapolation of trends, estimates of employees of the international departments, the moving average method;
2. extrapolation of trends, moving average method, regression analysis, exponential smoothing, simulation;
3. The model "input-output", Markov chains, Estimates International Office, Estimates traders and technical leadership, customer survey, testing the goods, the method of analogy, expert estimation method "Delphi";
4. evaluation of International Office, Estimates merchants and technical leadership, customer survey, testing the goods, the method of analogy, expert estimation method "Delphi";
5. Exponential Smoothing, regression analysis, simulation, Consumer survey, testing of goods, marks International Office.
Question 2. What do you know qualitative methods of forecasting?
1. extrapolation of trends, estimates of employees of the international departments, the moving average method;
2. extrapolation of trends, moving average method, regression analysis, exponential smoothing, simulation;
3. The model "input-output", Markov chains, Estimates International Office, Estimates traders and technical leadership, customer survey, testing the goods, the method of analogy, expert estimation method "Delphi";
4. evaluation of International Office, Estimates merchants and technical leadership, customer survey, testing the goods, the method of analogy, expert estimation method "Delphi";
5. Exponential Smoothing, regression analysis, simulation, Consumer survey, testing of goods, marks International Office.
Question 3: In order to solve any problems of forecasting the market can be used the methods of expert estimates (give the most complete answer)?
1. The development of medium- and long-term demand forecasts; short-term forecasting of demand for a wide range of products;
2. The assessment of the emerging demand for new products; definition of consumer attitudes towards new products and potential demand for them;
3. assessment of competition in the market; determining the position of firms in the market;
4. assessment of the emerging demand for new products; assessment of market competition; determining the position of firms in the market;
5. The development of medium- and long-term demand forecasts; short-term forecasting of demand for a wide range of products; assessment of the emerging demand for new products; definition of consumer attitudes towards new products and potential demand for them; assessment of market competition; determining the position of the company on the market.
Question 4: What is the method of forecasting, which is based on the construction of the matrix of characteristics of the market and their possible values?
1. The method of "Delphi";
2. morphological analysis;
3. The method of analogies;
4. regression analysis;
5. Testing of the goods.
Question 5. What is the name of the current method of assessment of market demand, which involves a consistent decomposition of the market potential of finding up to assess the demand for a particular product or brand through the use of a number of standards and equity indices?
1. The descriptive method;
2. The standard method;
3. The method of interview;
4. The method of the survey;
5. Production and technical method.

Task 2.
Question 1. What is the current method of assessment of market demand, which uses figures or their time series, changes in the same direction as the indicator of the study, but ahead of his time, for example, the growth of living standards indicators ahead of the growth rate of demand?
1. normative method;
2. The method of leading indicators;
3. Heuristic method;
4. mathematical method;
5. Economic-mathematical methods.
2. Q is called regression analysis based on the use of more than one

Additional information

answers to 30 tasks on 5 test questions

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