Marketing Checklist (case studies)

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Uploaded: 27.03.2013
Content: 30327071315837.docx (35,66 kB)
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Description

1. You - the owner of the resort. Who are your competitors?
2. Your main consumers - the students living in the dormitory. Offer a range of measures of marketing measures aimed at enhancing consumer behavior of people in this group.
3.Your company organizes visiting discotheques. Choose your segment of the market, justifying the choice.
4.Opishite, as you know, "goods on a plan", "goods in real execution", "commodity reinforcement" for example, a tape recorder.
5.Vasha company adheres to the concept of improving the product. Your actions?
6.Vasha company set for itself the aim of ensuring the survival of pricing in the market. Your actions?
7. What then, in your opinion, focus on the customer?
8.Perechislite and describe three cases where you as a customer feel that you are adequately served. What conclusions would you do this for yourself if you would have acted as an entrepreneur?
9.Predstavte you - the owner of a company engaged in the preparation of fast-food (such as "McDonald´s"). Answer the following questions: 1. What company would you like to be? 2.What and for which customers you want to offer? 3. What is the significance for you customers and what are they? 4.Chego would you like to achieve? 5.Za any length of time? 6. How would you like to look in the eyes of the customer? 7.Chem differentiates you from the competition? 8.What it can give your future customers? 9. How do you intend to achieve this? 10. How and when could you assess the results?
10. Please state monopoly known to you.
11. What criteria the client when choosing a place of their daily purchases?
12.Oprosite at least 15 people, t. E. Carry out a market research to find out what the most annoying customers in supermarkets.

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