Marketing Communications (Part 2) (code - MRK2)

Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 29.03.2013
Content: 237.zip (58,59 kB)
Loyalty discount! If the total amount of your purchases from the seller всё по 100 more than:
50 $the discount is20%
30 $the discount is10%
15 $the discount is5%
If you want to know your discount rate, please provide your email:

Description

Task 1
Question 1. What's in English means public relations?
1) "public appearances";
2) "public relations";
3) "public relations";
4) "marketing communications";
5) "advertising campaign."
Question 2. What is the process of planning, execution and evaluation of programs that promote the growth of sales and customer satisfaction through the transfer of reliable information and the creation of a favorable image of the campaign, the identification of its products to the needs, desires and interests of consumers?
1) public relations in the field of marketing;
2) advertising marketing;
3) public marketing;
4) social marketing;
5) related to marketing.
Question 3. How many different models proposed relationship marketing and PR (public relations)?
1) 2;
2) 3;
3) 4;
4) 5;
5) 6.
Question 4: What contributes to the PR (give the most complete answer)?
1) conversion companies in the leaders and experts, the presentation of new products;
2) addition of advertising, revitalize, re-launch and positioning of existing products for a long time, overcoming the resistance of the consumer advertising;
3) impact on people, forming an opinion of consumers; Create a query for sale;
4) distribution of the goods, a gain support from retailers;
5) conversion companies in the leaders and experts, the presentation of new products, advertising supplement, revitalize, re-launch and positioning of existing products for a long time, overcoming the resistance of the consumer advertising; impact on people, forming an opinion of consumers; Create a query for sale, distribution of goods, a gain support from retailers and others.
Question 5. The name of an American businessman linked the emergence and development of the PR?
1) Ford;
2) Taylor;
3) Bill Gates;
4) Rockefeller;
5) Ivy Lee.

Task 2
Question 1. Who is the author and developer of the model of "two-step flow of communication" for PR?
1) Ivy Lee;
2) Lasswell;
3) Lazarfeld;
4) Kotler;
5) Lambi.
Question 2. Insert the missing words in the text: "PR activities focused on the promotion of ... and ... and not on the market and in society."
1) the goods, the organization;
2) the organization of the goods;
3) the goods are not of the organization;
4) no goods, the organization;
5) is not a product, service.
Question 3: Why is dependent real savings money pr agency?
1) by skillful negotiation with clients;
2) the skillful negotiation of the contract;
3) by skillful negotiation with customers and contract;
4) from the skillful management of the PR agency;
5) the composition of the higher-level managers.
Question 4: What are the stages includes planning pr campaign (give the most complete answer)?
1) definition of the objectives of PR - campaigns, the definition of the list of media;
2) delivery of key messages, develop work schedule for the implementation of PR - campaigns;
3) budgeting;
4) definition of the objectives of PR - campaigns, the definition of the list of media; delivery of key messages, develop work schedule for the implementation of PR - campaigns;
5) definition of the objectives of PR - campaigns, the definition of the list of media; delivery of key messages, develop work schedule for the implementation of PR - campaigns; budgeting.
Question 5. What is the schedule of work for the PR - campaign?
1) The cost estimates;
2) a plan for the publication of articles in the target media;
3) schedule meetings with clients;
4) The schedule of trips of employees;
5) a list of publications, where it is planned to place the publication.

Activity 3
Question 1: What are the main tools used in working with the public (give the most complete answer)?
1) establishing good contacts with the press, radio and television; hold press - conferences;
2) is

Additional information

answers to 30 tasks on 5 test questions

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.com the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)