Marketing control tasks Independent work

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Uploaded: 10.08.2015
Content: маркетинг контрольные задания задача решение.docx (72,99 kB)

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INDEPENDENT WORK
Dear students!
As an independent work to offer you practical task
Marketing.
Based on the data below, calculate the prediction efficiency
the functioning of the proposed marketing service for the enterprise structure and draw conclusions.
The intermediate results of the calculation zatratoёmkosti, profitability and efficiency imagine graphically.
Solution imagine below.
Table 1.
Enterprise Performance


            approx. the amount of the costs of number.
ths year cont. on Serv. services
                             th. p. Marketing people.
2009 465.8 358.9 1892 12
2010 558.9 456.8 3145 10
2011 436.8 375.9 2987 16
2012 635.9 589.6 4589 14
2013 628.4 548.9 3789 18
2014 756.4 635.8 2987 20
2015 568.4 468.7 1945 7

The solution of the problem
To determine the effectiveness of the marketing service
Use the following parameters:
1.Zatratoemkost = costs / total sales. Mark Z. dannyypokazatel
Calculate these indicators:
Z (2009) =
Z (2010) =
Z (2011) =
Z (2012) =
Z (2013) =
Z (2014) =
Z (2015) =
Imagine a graphic representation of input intensities marketing service.
2.Pribylnost = profit / number of services marketing. Mark this
indicator P (rub. / pers.).
Calculate these indicators:
P (2009) =
P (2010) =
P (2011) =
P (2012) =
P (2013) =
P (2014) =
F (2015) =
Plot the profitability of marketing service.

3. Profitability = Profit / cost marketing service. Mark this
record through R (%).
Calculate these indicators:
R (2009) =
R (2010) =
R (2011) =
R (2012) =
R (2013) =
R (2014) =
R (2015) =
Build a graphical representation of the cost of service marketing.
Make a conclusion:
1. About the profitability for the period under review.
2.Oh zatratoёmkosti indicators for the analyzed period.
3. The terms of profitability for the period under review.
Propose measures to improve the functioning of
Marketing Service.
We wish you success in the quest!

Additional information

Marketing independent work (control tasks)

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